Considered the second largest search engine on the internet, YouTube provides a treasure trove of benefits not many marketers may expect. Nowadays, video formats make up over 82% of all consumer online traffic, making channels like YouTube an obvious necessity.
If you are one of the many advertisers overlooking the value of YouTube advertising, don’t be. By connecting with our video and marketing development experts at Igloo, you can craft a winning strategy that places your videos in front of billions.
Now over a decade old, YouTube has become a goldmine for ad revenue and potential conversions. Thanks to new developments like targeting and analytics, a single YouTube ad could potentially reach up to 2.56 billion users—that’s over half of all internet users.
Plus, in 2021, YouTube’s global ad revenues hit an all-time high of $28 billion—something you can be part of with the help of the right advertising experts—us!
Let’s face it—YouTube is an ambitious platform, but it doesn’t mean you should stray from leveraging it as a marketing channel. Incorporating YouTube into your ad strategy is one of the best decisions you can make as a marketer—here’s why.
Believe it or not, YouTube ad targeting is just as specific as on platforms like Facebook and Instagram. You can target your audience according to:
If you already employ pay-per-click (PPC) as part of your advertising strategy, you’ll be pleased to know that YouTube adheres to the same model. With YouTube ads, you can determine how much you’re willing to pay every time someone clicks through your video, making it incredibly cost-effective.
As we previously mentioned, YouTube is one of the most sizable search engines on the internet, second only to Google. So unless you happen to have two million email subscribers, you’re not going to get access to a wider audience anywhere else!
Most consumers feel disconnected when they see a television advert or hear one over the radio. Fortunately, YouTube provides many opportunities to engage with audiences on a deeper level. YouTube ads allow viewers to put a face to your brand and better understand company attitudes.
Like other social media platforms, YouTube comes equipped with built-in analytics that are easy to put into action. Through the Analytics tab, you can study how well your videos are engaging users and gain key insights to create even better content in the future.
YouTube is a hotbed for valuable leads that you can hook with the right advertising strategy. If success is on your list of to-dos, trust that our experts at Igloo can deliver. Book a consultation today to kick-start your video advertising campaign—we’ll let our years of experience do the talking!
If you want to start promoting video content but don’t have the time to familiarize yourself with YouTube advertising, here is how we can help.
We maximize your YouTube ads by performing highly detailed audience research. After all, even the most creative and engaging ads don’t get the attention they deserve when placed in front of the wrong people.
To get the most out of your reach, we match the right target audience to your key objectives, whether it be to re-target previous followers or get ahead of your competitors.
Whether you already run a YouTube advertising campaign or are starting from scratch, we regularly analyze performance data to determine areas of improvement. We take a close look at clicks, impressions, engagements, purchases, CPC, and CTR.
Even the most ambitious campaigns can benefit from strong parameters. When developing your YouTube ad campaign, we consider factors like:
As with any social media advertising campaign, your numbers will tell you how well your efforts perform. As your advertising expert, we are fully versed in YouTube metrics and put these numbers into writing for your easy reference.
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I work in a company involved in the Medical industry. We initially reached out to Igloo for a few specific services, yet over time we have asked them to take on more and more, as we were clearly impressed by what they had to offer!
Not only has Igloo been extremely professional, they have also gone above and beyond what we initially expected from them, making an extra effort to cater to our individual needs.
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Based on my experience, Igloo is one of the best website designers and developers in the industry thanks to their professional team and top-notch service. The staff in Igloo has an in-depth knowledge of the services they provide, and they are able to demonstrate it by delivering outstanding results.I was impressed by their creativity and attention to detail every step of the way. They make sure they understand their clients’ needs, which is why I highly recommend Igloo to any business who needs a website.
As leader in our industry, communication, marketing and branding are important part of our day-to-day business. Brand awareness and positioning are of strategic importance and this is best left to experts.The Igloo team have assisted us with our social media activities, marketing and website solutions so far as well as working on special projects.
Working with the latest technology we design.
We respond directly to a project’s objectives.
We love working with people who embrace the design.
Great service is achieved through professionalism.
Working with the latest technology we design.
Yes, we do. When digital marketing is done right, then an agency should be able to guarantee results.
We work with various industries including FMCG, E-Commerce, Real Estate, Automotive, Healthcare, Education, Law, Finance, and more.
Yes, we do. We also share a real-time report that our clients can access 24/7 through a link.
The answer varies from business to business, it’s better for some businesses to focus on push marketing like Social Media & Display Ads, and some on Search Ads and SEO.
Our team is based in Dubai, France, UK, US, Serbia, Poland, India, and Lebanon.
Both are good. It depends if you are looking for quick results or long-term. Google Ads can go live immediately and started generating sales, while SEO takes months to start generating you a good amount of traffic and sales. SEO traffic quality is usually more qualified as the users that know the difference normally don’t trust ads.
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