Since the pandemic gave rise to online businesses and eCommerce in 2020, search engine optimization (SEO) has become an obvious must for all companies. With the first quarter of 2022 already long gone, businesses not yet incorporating SEO into their marketing strategies have a lot of catching up to do.
If digital marketing success is something you foresee in the near future, this guide will tell you everything you need to know about adopting an SEO strategy in 2022!
What is SEO?
To comprehend the importance of SEO in 2022, we’ll first have to define it. Search engine optimization is a method of improving search engine rankings. The better your website performs on platforms like Google, Bing, and Yahoo, the higher your visibility will become.
Critical Components of a Strong SEO Strategy
The internet is constantly evolving, so to keep up with this ever-changing environment, your SEO strategy will have to adjust along with upcoming trends. When optimizing your website, keep these essential SEO components in mind.
Contrary to popular belief, SEO isn’t all about content and keywords—though they matter just as much! You’ll also have to consider the technical aspect of SEO, which allows search engines to index your website and improve organic rankings.
You can improve your website’s technical aspects by keeping an eye on:
- Security sockets layers (SSL)
- Site speed
- Duplicate content issues
- Data markups
Considering that over 90% of the global internet population uses mobile devices to go online, having a responsive website matters more than ever before. Prioritizing mobile responsiveness can provide a positive ranking signal to search engines and makes it easier for users with multiple devices to browse your website.
Nowadays, search engines aren’t just after the right keywords—they also scrutinize the quality of your content. Instead of publishing as much generic content as possible, always provide your site visitors with something value-adding or consider a topic not covered by other websites.
By taking a consumer-first approach to publishing content, you can educate readers while achieving your business goals.
As with any SEO strategy, the key to success is well-researched keywords. When incorporating keywords into your website or blog, consider user intent—what do people have to search to discover your business online? What kind of content addresses your target audience’s implicit concerns?
Remember that while longer keywords are likely to pose less of a competition, get too specific and you may not achieve the results you want!
Why Does SEO Matter in 2022?
Now that you know what makes up a successful SEO strategy, it’s time to dissect its potential impact on businesses in 2022.
Increase Website Traffic
In the digital age, even brick-and-mortar businesses focus on their online presence. The better optimized your website is, the more likely people are to discover and transact with it.
Being more searchable can also do wonders for your brand prominence. By providing useful resources, your brand becomes more approachable.
Build Credibility and Trust
Let’s face it—customers won’t do business with a brand they don’t trust. By ranking first on Google, you can boost credibility among potential customers and significantly impact your bottom line.
In most cases, customers won’t want to search beyond the second or third page of Google, so making a good first impression can keep them coming back for more.
Create a Long-Term Strategy
SEO is a long-term investment: the algorithm behind ranking is ever-changing, results can take time to manifest, and trends in user behavior (i.e. which keywords will work best) can change over time. While SEO has proven itself a successful long-term strategy, bear in mind that it’ll have to evolve as Google algorithms change.
The good news is that there’s always something new to write about, meaning you should always have content available if you’re creative. Work with your marketing team or your agency to set plans for the next year or so, and give yourself room to experiment with different approaches.
Compared to other forms of marketing, SEO is relatively affordable. Making deliberate changes to your on-site SEO—such as clever title tags, user-friendly URLs, and well-researched keywords—can invite more traffic onto your website without having to spend an arm and a leg.
Plus, over time, you’ll only have to make minor tweaks to already tried-and-tested methods—and actual implementation costs nothing!
Drive Stellar ROI
When businesses invest in a new marketing strategy, they want to achieve the best possible return on investment (ROI). The good news is, SEO boasts a higher ROI than alternative efforts like paid ads or PPC.
By making robust and deliberate changes to your website, you can achieve longer-lasting results that cost less over time.
Achieve High Sales
When you improve your on-site SEO, not only are you driving higher-quality traffic—you’re also increasing the possibility of making sales. As your website ranking improves, you start to decrease your bounce rate and increase conversions.
Designate Measurable KPIs
With SEO, tracking your key performance indicators is that much easier. As you set your goals, you can begin to track metrics like:
- Keyword opportunities
- Top viewed posts
- Page views
- Organic search traffic
- Content backlog
- Order completions
- On-site ad clicks
By tracking easily measurable numbers, you can quantify your success and better pinpoint areas of improvement.
Put User Experiences First
Naturally, a business’ ultimate goal is to sell, and while consumers may be happy to purchase your product or service, they don’t want to feel exploited. As such, taking a user-first approach to your SEO narrative can produce better and more impactful results.
Nowadays, core web vitals consider user experience to determine whether or not your website provides value to consumers. Instead of focusing on what you want to achieve, consider what your target audience actually needs.
The Bottom Line
While developing a robust SEO strategy can quickly become challenging, taking gradual steps can help you achieve long-lasting results without investing too much time and too many resources.
Because SEO may take some trial-and-error, working with professionals can be the best marketing decision you make in 2022. By continuously testing your efforts and making improvements with our help at Igloo, you can create a scalable strategy that only improves over time.