Website Optimization

Website Optimization Agency

User experience is what makes or breaks your website. By investing time and resources into website optimization, you can turn site visitors into paying customers faster than you’d expect. While overhauling parts of your website can make for a challenging process, you won’t regret putting your customers first.

If your ultimate goal is to create a user experience that generates results, Igloo is here for you. Book a consultation today to find out how we can optimize your website for success.

Improve UX and Generate Unparalleled Results

Compared to the best websites, which boast conversion rates of 11% or higher, the average user experience will only convert by 2.5%. While you may not be doing too badly with a conversion rate of 2.5%, there is always room to improve, and that’s where website optimization steps in.

By fine-tuning aspects of your website like its moving parts, visuals, and searchability, you can achieve the boosted conversions you’ve always wanted.


Winning Optimization Strategies That Work

When it comes to optimizing your website, some variables carry a much heavier weight than others. If you’re new to optimization, below are a few of the strategies we employ at Igloo.


Nowadays, over 50% of all web traffic originates from mobile phones. As such, incorporating habits like creating adaptive websites, scaling elements, avoiding pop-ups, and publishing bite-sized content can do wonders for your website’s performance.

Web Vitals

What makes a healthy website? PageSpeed, interactivity, visual stability, and site navigation all determine how usable your website is. We implement tools like PageSpeed Insights and Search Console to check your website health and resolve issues promptly.

Create an Experience That Converts

With our help, your website can create a robust impact that endures for years. Your success will comprise higher click-through rates, a refined content strategy, better search rankings, and more leads.

So don’t wait—contact our website optimization specialists at Igloo to take your business to the top.


Our Web Optimization Services

While optimizing your website is a must, doing it alone can pose a significant challenge. Fortunately, our experts at Igloo are here to help in the following ways.

Search Engine Optimization (SEO)

From keywords to semantics, your web page is full of SEO opportunities. We help you achieve higher rankings and more organic traffic through technical excellence and high-quality content.

Technical Website Performance

When we gather website data, we use this information to inform any on-site adjustments such as status code errors, site responsiveness, site indexing, website content, duplicate tags and broken links.

Conversion Rate Optimization (CRO)

While SEO is an excellent way to get visitors onto your site, CRO is what gets them to stay, and transact. By keeping a close eye on visitor habits, crafting effective CTAs, and split testing website elements, we can determine the best practices for getting customers to convert.


Getting users to perform the actions you would like them to is no easy task, but with the right content it becomes much simpler. We take the time to go through your website’s main pages and subpages to enhance their content and create stronger calls-to-action.


As the world’s leading talent development and transition company we at LHH|Gulf believe in working in collaboration, and building strong working relationships with our partners. We appreciate Igloo for their technical skill and support as well as their flexibility and commitment to getting to know our business. We have been encouraged to raise questions and through discussion Igloo have identified solutions to our needs. Igloos’ flexible and personable approach has supported us move forward and set measurable targets to monitor our progress. We are looking forward to continuing to work together and would recommend Igloo’s services to any business considering any of their services.

Karen Oliver | Managing Director

We were seeking a professional experienced Dubai based web developer that could re-design our website using a WordPress template. Igloo was recommended to us, and they did not disappoint. As leader in interior fit out solutions we needed a new website that showcased our interior projects, communicated our services and sustainability values – without compromising on the design and user experience. During development Igloo were very responsive to design suggestions and helped advise us on best options for enhancing the user experience. We are delighted with our new website and have already recommended their services.

Sally Jones | Marketing Manager

I work in a company involved in the Medical industry. We initially reached out to Igloo for a few specific services, yet over time we have asked them to take on more and more, as we were clearly impressed by what they had to offer!
Not only has Igloo been extremely professional, they have also gone above and beyond what we initially expected from them, making an extra effort to cater to our individual needs.
I love the personal attention that Igloo gives to its clients, and am really happy with their services- hope that they can keep it up!

Shehzeen Ahmad | Manager

Based on my experience, Igloo is one of the best website designers and developers in the industry thanks to their professional team and top-notch service. The staff in Igloo has an in-depth knowledge of the services they provide, and they are able to demonstrate it by delivering outstanding results.I was impressed by their creativity and attention to detail every step of the way. They make sure they understand their clients’ needs, which is why I highly recommend Igloo to any business who needs a website.

Aksana Bazhdugova | General Manager

As leader in our industry, communication, marketing and branding are important part of our day-to-day business. Brand awareness and positioning are of strategic importance and this is best left to experts.The Igloo team have assisted us with our social media activities, marketing and website solutions so far as well as working on special projects.

Romain Liot | Managing Director
High-Tech Marketing

Working with the latest technology we design.

Considered Design

We respond directly to a project’s objectives.

Creative Collaboration

We love working with people who embrace the design.

Impeccable Service

Great service is achieved through professionalism.

Understand situation

Working with the latest technology we design.


Do you guarantee results?

Yes, we do. When digital marketing is done right, then an agency should be able to guarantee results.

What industries do you work with?

We work with various industries including FMCG, E-Commerce, Real Estate, Automotive, Healthcare, Education, Law, Finance, and more.

Do you share monthly reports?

Yes, we do. We also share a real-time report that our clients can access 24/7 through a link.

Which digital marketing channels we should invest in?

The answer varies from business to business, it’s better for some businesses to focus on push marketing like Social Media & Display Ads, and some on Search Ads and SEO.

Where is your digital marketing team based?

Our team is based in Dubai, France, UK, US, Serbia, Poland, India, and Lebanon.

What is better SEO or Google Ads?

Both are good. It depends if you are looking for quick results or long-term. Google Ads can go live immediately and started generating sales, while SEO takes months to start generating you a good amount of traffic and sales. SEO traffic quality is usually more qualified as the users that know the difference normally don’t trust ads.


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