SEO or Search Engine Optimization is the process and activities done to rank your site organically on Search Engine Results Pages.
Ranking your website organically means that you are not running Ads and paying for them, and Search Engine Results Pages are the pages that Search Engines like Google show.
In this video I’m going to share with you the areas of SEO, and how to get started.
Starting with the areas of SEO; SEO has 3 main areas; onpage, offpage, and technical.
Onpage SEO is tasks done on your site so your site looks good in the eyes of Google, and so Google ranks your site higher than your competitors. Onpage includes writing great content on your site; on your homepage, service or product pages, your blog, news section, etc. It also includes adding headers on your pages, keywords on your pages, internal links, external links, having the right URL structure, it includes image tags, and attractive title tags, and meta descriptions.
That’s what is called Onpage, or onpage optimization. I created a video about how to grow your website traffic with content only; I’ll leave a link here and in the description https://www.youtube.com/watch?v=QXg3LoOjleg&t=109s
The second part of SEO is called offpage or link building. Link building is relying on other sites to refer to your site by adding a link or links on their site. That part requires the most hustling as you rely on others, and these others don’t necessarily care about your business; so you have to do a lot work to get and continue getting links.
You could get links from business directories, your friends websites, your partners and suppliers websites, from commenting on blogs and forums, by contributing to blogs and publications like your local newspaper or local magazine, and more. I created a video about how to get backlinks for free as you could also buy links from blogs and magazines, or through online platforms that offer that service; I’ll leave a link to the video here and in the description.
The third part of SEO is called technical optimization. I’m going to keep this part short because, as the name suggests, this part is technical and you have to rely on tech professionals to help out. In a nut shell, this part is done to ensure your site works well, loads fast, doesn’t have broken links, it is responsive on all devices, has an SSL certificate for an https connection, etc.
One free tool you can use to check the technical performance of your website is https://developers.google.com/speed/pagespeed/insights/; I’ll leave the link in the description. This tool shows your website score on both desktop and mobile, and shows you the opportunities or the tasks that needs to be done to improve your website score.
These are the 3 main areas of SEO; so onpage optimization, offpage optimization, and technical optimization.
Now let’s talk about how to get started. Alright, first before getting started, you have to know if it makes sense for you to invest in SEO, right? I talk to businesses daily and some say we’ve been investing in SEO for 1, 3, 5 years and we’re not seeing any results.
Well do you know why? first you could be hiring the wrong people that don’t know how to get results, second, you could be investing just a little in writing content or not writing the right content, and third, you might not be getting enough links for your business to get a higher domain authority than your competitors.
But most importantly, you have to first check if it is worth for your business to invest in SEO. What I mean is, if you are in a competitive space like real estate, and your competitors have been investing in SEO for years before you, have a high domain authority, wrote tons of content that they rank for, and built thousands of links over the years; if that’s the case, than your chances to win positions organically are slim, unless you are willing to invest thousands of dollars in writing content and building links in a short of period of time.
Don’t get fooled by SEO “professionals” convincing you to invest in SEO for a couple of thousand dollars a month, if you know you will not win. If you still have doubts, send me a private message on linkedin or contact us on www.weareigloo.com and one of our specialists will be happy to advise you.
Now, on the flip side, if you are in not such a competitive space like swimming pool providers, where you know the competitors that rank don’t have great content on their sites, don’t have lots of domains linking to them, and there are quite some searches for your service, then investing in SEO makes a lot sense.
Alright, this is it for this video, I hope you found it beneficial. If you did, hit the like button, and subscribe to the channel if you haven’t already.
Also leave your comments if you have any, and let me know if you want me to cover any other topics in future videos.
Thanks for watching and see you in the next video 🙂