In my experience for the past years working in SEO, is that none of the tools that I’ve used are accurate; whether it is Google Keyword Planner, Ahrefs, Moz, SEMRush, Ubersuggest, etc. Why? because I noticed that when one of the tools says that a specific keyword has 50 searches monthly for example, after running SEO for few months for an account, we drove more than 50 users for that keyword, so obviously with that example only, you could tell that these tools aren’t accurate.
Watch the video for more information and to see a live example how to do keyword research the right way.
Bassem Saber is one of the managing partners and head of performance marketing at Igloo, a leading digital marketing agency based in Dubai. Bassem’s expertise in digital marketing spans since 2010 with experience in building one of the fastest growing e-commerce startups in the Middle East, to co-founding an online travel agency, coaching start-ups, and helping businesses with their digital marketing strategies and execution.
Bassem overlooks the performance marketing department at Igloo and works closely with Igloo’s clients and the digital marketing team that consists of SEO, SEA, Social Media, Email Marketing, Automation, Web Development, and Content Creators. He crafts his clients’ digital strategies and ensures the execution is done at the highest standards.
When Bassem isn’t busy working with people, he’s speaking to them. He is an active speaker at conferences and workshops based on digital marketing best practices. Along with his experience, he has a diploma in digital marketing and other digital and inbound marketing certifications.