A franchise-ready approach with community feel
After spending time understanding We202’s business and performing a brand analysis, we created a plan to strategically communicate We202 services, their technology, and the benefits of their training program(shorter period of time, quicker results, no injury risk).
Renaming and rebranding
igloo created a unique new name that reflects what the product does, the length and frequency of the product and service’s use.
The word We stands for Wireless EMS (Electronic Muscle Stimulation). “We” also refers to community that is crated between trainers and members.
(202) refers to the perfect workout that happens in 20 minutes, 2 times a week.
Receive a physical baseline in five major categories
Monitor fitness progress and recovery status to avoid overtraining
Compare progress over time
Track body’s response to nutrition and lifestyle changes
Track results on your App and smartphone
Below is a list of the top deliverables:
- New brand name and brand meaning
- New logo and brand guidelines
- Website design and development including management and hosting
- Copy writing and blogs
- Video and photos
- Creative social media content
- Social media marketing management
- Media budgeting
- Performance ads: Google Display and Facebook Ads
- Search engine optimization (SEO)
- Lead generation campaign
- Marketing automation
Upgrade of the social media experience
Our hyper focused approach allows We202 to target clients with clear messaging about We202’s unique fitness program.
Results just after three months of launch:
After only few months of launching, we were able to achieve the following:
Generate hundreds of leads every month
Provide a Low Cost Per Lead (CPL) compared to industry average
Achieve 70% Conversion Rate from trials to clients
Place We202 in first position on search engines