Objectives
To grow the organic traffic which in return increases the revenues
Client Name: LHH Gulf
Business: Executive Coaching/ Career Transition/ Change Management
Markets: GCC
Languages: English
SEO Competition: Medium
Work Executed
General
Audited the client’s website and its top competitors for OnPage/ OffPage/ Technical.
Monitored the client’s competitors at all times to understand their SEO strategies.
OnPage
- Drafted & executed an effective content strategy targeting low, medium and high search volume search queries; part of the first year plan.
- Optimized the content of the landing pages by adding more content, targeting the agreed on keywords.
- Optimized all tags, including Metas, Descriptions, HTags, and Image Tags.
- Created a blog section and targeted trending topics and keywords.
OffPage
- Built a strong portfolio of backlinks including guest posts, link insertions, local forum and blog commenting, business directories, and article sharing on social networks and PR site.
- Contacted high domain authority publications the client is listed in, and requested them to add links to the client’s site.
- Gone through the site’s backlinks and added the spammy backlinks for disavow.
Technical
- Improved the site loading time.
- Moved the hosting to a local server to improve the latency time.
- Worked on URL redirects and fixed crawl errors.
- Resubmitted sitemaps.
- Optimized the robots.txt file.
- Included more CTAs on the product pages to increase conversion.
Results
Within 18 months, we ranked many keywords on positions 1-3
