How to Build an SEO Strategy for a Dubai Business

SEO has gained popularity as a reliable and sustainable marketing strategy. The acronym stands for Search Engine Optimization and, simply put, it is a marketing approach that improves a website’s visibility in search engine results. It increases web traffic, which later on translates into a rise in sales. The numbers don’t lie—even Forbes reported that 40% of online revenue at the height of the pandemic was generated by SEO-driven organic site visitors.

Dubai is no exception to this phenomenon. In fact, SEO services are in popular demand in Dubai, with both established and up-and-coming businesses seeking to take advantage of its capability to rake in profits. A quick search in Glassdoor would actually show that, in the past month alone, around 250 job openings related to SEO services have been posted on the site.

While reaching the top of targeted search results for potential customers will result in a more profitable traffic to your website from motivated buyers, this is contingent on adopting an effective SEO for your Dubai agency.

Indeed, SEO may sound intimidating especially for first-time users, but it is a tried and tested way to boost sales. So, to help you get off the right foot, we created this no-sweat handbook to start using SEO for your agency in Dubai.

Set your goals

We can’t talk about a strategy without a goal in mind. Each goal should contribute to the overall objective of using SEO for your Dubai agency, which is to reach more potential consumers through organic search and convert them into customers.

Having goals for the SEO strategy of your Dubai agency is vital because they provide a defined target for your campaign, therefore bringing focus and clarity to it. It’s nearly always a terrible idea to have no objective at all, because you’re less than likely to achieve something unless you set a goal for it.

You must also know where you want to go in order to create a plan of action to actually get there, as well as to be able to monitor your progress and know when you’ve met your targets.

Bear in mind that your marketing goal of your SEO for your Dubai agency need not be overly complicated. It can be as simple as “increasing organic revenue by $100,000 in the next six months.” A good way of doing this is by following the S-M-A-R-T method.

Find the right keywords

Once you have a goal in mind for your Dubai agency’s SEO marketing strategy, it’s time to dig the web for the right keywords.

Keywords are terms that are often searched for on search engines such as Google, and they are an important factor in determining the rank of your website.

Doing keyword research will provide you with a lot of information about what your target audience is looking for on search engines. It reveals what subjects people are interested in and how popular those topics are with your target audience, which you can then use for your Dubai agency’s SEO.

To do this, you may resort to either free or paid keyword research tools. Some of these are SEMRush (which has a seven-day trial period), Moz Keyword Explorer (which offers up to a month of free trial!), and Google Keyword Planner (which is available for FREE).

By analyzing keywords that receive a high amount of monthly searches, you may select and classify your material into areas that you wish to publish content on. For example, an SEO for a Dubai agency engaged in the sale of coffee beans would most likely capitalize on the keywords “types of coffee beans” or “best coffee beans”.

It’s important to note that SEO has already evolved significantly over the years, and you now need to conduct thorough research on keywords in using SEO for your Dubai agency, employ a larger range of terms, and try to include them in your articles as naturally as possible.

Create quality content

Now that you have a pool of keywords, it’s time to create quality SEO content for your Dubai-based agency.

Poor-quality information, in general, does not rank well in search engines. You need to publish high-quality SEO content for your Dubai agency throughout your web pages to find your site at the top of the search results page.

Sometimes, it takes a lot of money to create high-value content. It may require enlisting the services of graphic designers and content writers. You might also need the assistance of a programmer to generate interactive material. On the other hand, it can be as straightforward as personally reaching out to potential customers and investing a lot of your time to create a well-researched content strategy, which would be the basis of your SEO for your Dubai agency.

Another method of ensuring organic traffic is by employing evergreen articles. This simply means content which are not time-sensitive or issue-specific, and which tend to retain their relevance even after a certain period has passed. Some examples include:

  • Lists (e.g., Top 5 coffee shops in Dubai)
  • Tips and tricks
  • Tutorials and guides
  • Product reviews
  • Frequently asked questions (FAQs)

Regardless of the manner by which you want to do this, the general idea is to supply your audience with interesting, helpful, and profit-generating SEO material for your Dubai agency.

Perform a site audit

Great! So, you’ve mapped your goals, chosen the right keywords, and even hired talented individuals to write SEO content for your Dubai agency. What’s next, you ask? It’s time for a site audit!

A site audit is a means of determining how effectively your website conforms to best practices, including those outlined above. Its main goal is to find as many critical issues as possible that influence organic search performance.

The audit should be relatively easy for non-experts to understand, but also comprehensive enough to give you, the owner, a bird’s-eye view of what is happening and, more importantly, what you are doing wrong with your Dubai agency’s SEO strategy.

At the end of the day, you should be able to figure out the factors that affect the performance, goals, and profit of your business.

Hire an SEO expert

When it comes to digital marketing, organic search methods powered by SEO can’t be matched especially in terms of cost-effectiveness. SEO is not only less expensive than sponsored advertising, but its effects also last longer, thus making SEO worth every dollar of your Dubai agency.

A fail-proof way of knowing that it’s time for you to hire an SEO expert for your Dubai agency is when you can’t prioritize SEO because of some equally pressing business matters. Needless to say, it is hard to visualize a business owner devoting time on SEO while their business is falling apart.

Aside from having someone dedicated to making SEO work for your Dubai agency, another incentive of engaging the services of an SEO manager is that they will be able to use the most up-to-date tools, resources, and methods to catch up with the ever-changing SEO landscape.


This article only gives you an overview of how to create an effective SEO strategy for your Dubai agency. SEO is a discipline that’s becoming more complicated and nuanced by the day, but by providing you with some tried-and-true ideas that have stood the test of time, you should be well-equipped enough to get around the basics.

If you’re still curious as to how SEO can amplify your agency’s performance, or if you’re looking to hire an SEO expert in Dubai to lay the foundation for your brand’s SEO strategy, feel free to book a free consultation today!

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