Objectives
To increase the ROI on the Ad Spend
Business: Leading Waterpark in Dubai
Years in Operation: 12
Markets: UAE
Languages: English/ Arabic
Competition: Medium
Work Executed
- Drafted and executed a Google Ads strategy that consisted of Google Search Ads, and Google Display Ads for targeting and retargeting users that visited the website.
- Audited the client’s accounts, campaigns, ad groups and ads, and set an action plan accordingly.
- Audited the conversion trackers that were setup on GTM and Analytics, and revamped most of them as they weren’t setup correctly.
- Drafted new varieties of ad groups and ads as part of AB testing to improve conversions.
- Added more content on the website landing pages to improve conversions and increase the quality score.
- Improved the title tags and meta descriptions to improve the CTR.
- Added negative lists for each campaign to increase the ROI.
- Tested different bidding strategies to improve the ROI.
Results
- By month 3 of launching the new campaigns, the client saw an increase of 20% in sales with the budget used before.
- By month 6, the client saw an increase of 30% in sales with the same budget used.
- By month 12, the ROI increased by 40% with the same budget used.
