When you’re in the market for a new product, reading up on reviews can help influence purchasing decisions. Perhaps you’ll even look up an instructional video or two, or opt to ask a friend for their opinion. But if Kim Kardashian endorses the product, it must be useful—right?
Here are the facts. Influencer marketing is the new normal, so much that 80% of marketers will vouch for its effectiveness. Let’s face it—social media users trust celebrities more than the companies selling the products they endorse.
One of the fastest-growing technology-driven markets in the world, Dubai is no stranger to the likes of Instagram celebrities. For beauty enthusiasts, budding entrepreneurs, and lifestyle aficionados, here are 15 of Dubai’s most popular influencers up for collaboration.
1. Huda Kattan
@hudabeauty, 40.7m followers
The self-made founder of Huda Beauty, Kattan is a digital force to be reckoned with. Known for in-vogue makeup tutorials on YouTube, Kattan now boasts over 140 beauty products that bring in at least a whopping $250 million annually.
For businesses breaking into the beauty industry, Kattan is a commanding female figure you’ll want attached to your products.
2. Joelle Mardinian
@joellemardinian, 11.6m followers
Head of her own beauty empire and ranked among the 10 most powerful influencers in the world of beauty by Forbes Middle East, Joelle Mardinian prides her success on passion and perfectionism.
Founder of Maison De Joelle, the Middle East’s leading beauty clinic, Mardinian is the ideal partner for those who aim to challenge convention.
3. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum
@faz3, 9.3m followers
Crown prince of Dubai, the thrill-seeking sheikh, popularly known as Fazza, shares his passion for extreme sports, luxury cars, and social causes online. Fazza demonstrates a more progressive attitude towards what it truly means to be royal—which is to be human.
Determined to represent Dubai as a world-class destination, Fazza is a go-to for those who love to travel.
4. Noha Nabil
@nohastyleicon, 8.3m followers
TV presenter and fashion blogger Noha Nabil is not new to luxury. The current face of Swarovski in the Middle East, Nabil is the epitome of a modern woman who believes in fashion as the most genuine form of self-expression.
5. Noor Star
@noorstars, 6.5m followers
Among the top-subscribed YouTubers in the Arab world, Noor, in collaboration with big-name brands, has played an important role in growth of the YouTube creator ecosystem. By means of tutorials and challenges, Noor has since directed online shoppers towards the likes of KitKat and Pantene.
@bin_baz, 5.2m followers
Emirati comedian Abdulaziz Baz has been garnering laughs over relatable Arab content for years. He’s since continued to portray the seemingly conservative Middle Eastern lifestyle in a more playful light, making him the ideal spokesperson for any brand.
7. Taim Al Falasi
@taimalfalasi, 2.8m followers
A film savant, Taim Al Falasi is the face behind several humanitarian campaigns and a successful online magazine. Her radio show has also broken ground as the most listened-to in the Arab region, and Falasi has since spearheaded a number of popular festivals, including the Dubai Film Festival since 2017.
8. Dalal Aldoub
@dalalid, 2.7m followers
An avid product-tester, Aldoub is a popular beauty figure who loves to experiment. An advocate for diversity and unique expression, Aldoub is always up for a test run on new products. With her following, your business won’t want to skip out.
9. Hayla Al Ghazal
@haylatv, 1.7m followers
The fresh-faced Hayla Al Ghazal doesn’t only run a hyper-successful YouTube lifestyle channel—she is the owner of fashion boutique Hayla Couture. Young, determined, and business-minded, Ghazal is also a UN Change Ambassador.
10. Nael Abu Alteen
@nael_abu_alteen, 1.1m followers
A self-proclaimed full-time lifestyle and travel influencer, Alteen has collaborated with over 500 luxury hotels and even touched base with various airliners. Now a brand ambassador for dozens of names, Alteen has proven himself a creator with a knack for both sales and entertainment.
11. Wael Abualteen
@waelalteen, 558k followers
With 43 countries ticked off his travel list, Wael Abualteen has featured hundreds of must-sees on various channels. He is a frequent collaborator of many tourism boards and is renowned for his easy going vlog style.
12. Haifa Beseisso
@flywithhaifa, 528k followers
Bridging the gaps between East and West, Haifa Beseisso is living her childhood dream—being paid to travel the world. Beyond entertainment, Beseisso uses her channel as a way to settle differences, and appreciate various cultures for their unique personalities. To straddle international boundaries, Beseisso vlogs in both English and Arabic.
13. Ahmad Al-Balooshi
@ahmad_asb, 230k followers
With wife Ascia, Ahmad considers himself a jack of all trades and master of none. A lifestyle vlogger, constant traveler, and mechanical engineer, Ahmad always provides viewers with a fresh perspective on all things Middle East.
14. Zahra Abdalla
@cookingwithzahra, 215k followers
A modern-day Bedouin, Zahra Abdalla considers food her artistry, therapy, and joy—one thing she is more than happy to share with a willing audience. To her, the culinary world represents tradition and nostalgia, and inspires a fresh approach to everyday living.
15. Mahmoud Sidani
@mrmoudz, 163k followers
A fashion week regular and luxury retail influencer, Mahmoud Sidani, pegged “Mr. Moudz”turns streetwear into high fashion for thousands of people to see. Now the brain behind his own fashion consultancy, Mr. Moudz offers dozens of services to help aspiring fashion bloggers grow their own brand.
Conclusion: The Top 15 Influencers Marketers in Dubai
Influencers may have their own unique, niche following, but have proven to be a community with common goals and desires. In the end, you both want to make good business.
That being said, you won’t need to seek out the biggest ones to make a sale. Anyway, if your financial capabilities aren’t up to par, it may cost you. In fact, supplementing your desired outcome with smaller, more attainable goals may ultimately do you better.
Partnering up with an online icon who shares industry knowledge, a zest for your product, and is simply personable can do wonders for your business. And Dubai has plenty of them.