As the popularity of social media exponentially grows, the average business should do more than think about their next viral hit of a post. They should also think about what social media trends they might expect in this continuously shifting virtual landscape.
1. Streamlined Social Commerce will Grow More Important
Social commerce—or the part of e-commerce where products are marketed, discovered, and purchased through social media—will continue to thrive as we head out into the new normal.
In the US, 60% of the population belonging to Generation Z use Instagram to find new companies and goods, while 71% of small businesses utilize the same to market and sell their products. We expect users in Dubai to follow suit and leverage Instagram when shopping.
Social media has basically evolved into a virtual mall that users can reach without having to leave home. In response, social media sites have already begun revamping their platforms to make them more commerce-friendly by integrating shopping tabs and chatbots that assist potential customers.
They’re expected to double down on social commerce this year, as each platform competes to make their shopping capabilities and user experience the frontrunner for both customers and marketers.
This means that businesses that stay ahead of the trend and develop social media strategies to make purchasing goods and services easier on their social channels will do well in the coming year.
2. Augmented and Virtual Reality will Become More Popular
People are becoming more interested in augmented and virtual reality (AR/VR), the use of technology to overlay virtual experiences on top of physical reality or replace it altogether. This ranges from virtual reality headsets to Instagram and TikTok filters.
The current high-profile interest in metaverses is significant because it has the ability to lure downstream AR/VR innovators and suppliers into the limelight.
This being one of this year’s social media trends, we recommend that you try out AR as a means to improve consumer experience. While we’re waiting for the metaverse to truly take off, this can be as simple as creating branded filters that resonate with your customers.
3. Videos will Get Even Shorter
TikTok has had remarkably explosive growth. In fact, during the first quarter of 2021, the phrase ‘TikTok’ had a 61 percent spike in mentions year-over-year, and it was the first non-Facebook app to exceed 3 million global downloads.
It’s tempting to dismiss such rapid development as a temporary craze, but that doesn’t appear to be the case here.
Needless to say, this has sparked a fierce race among companies to produce shorter videos and invest in live streaming capabilities, such as YouTube’s release of YouTube Shorts and Instagram’s recent announcement that it would begin putting more premium on video uploads.
Knowing this, you’d do well to brush up on your conversion metrics: do short videos work for your brand, or are your users interested in deep-dives that explain the problems you solve in detail?
4. Positivity will Matter More
People’s increased use of social media during the COVID-19 Pandemic has raised awareness of the negative effects of excessive social media use on mental health. Among these are feelings of exhaustion and even of being abused as trolls and bots rampage across the internet.
Creating a friendly and service-focused atmosphere can set your business apart from the rest. By providing a haven of information and forming positive communities around the problems you solve, you can go the extra mile and develop very strong connections to your customer base.
Operationally, this means monitoring your social media pages and groups for abusive conduct and protecting your customers from any rude behavior for as long as they’re interacting with profiles, pages, and groups that you own.
While these don’t automatically translate into increased conversions, pushing for safe and positive spaces online can save you a lot of trouble in the way of damage control. The last thing you want is to have a scandal on your hands, or be known as a brand with, “bad energy.”
5. You’ll Have to Go Where Your Customers Are
There is now a bewildering assortment of social media networks to choose from, but companies are realizing that they may need to be judicious about which avenues best link them to their target audience.
Likewise, users are becoming more mindful of how and where they spend time within the realm of social media. Younger users are flocking away from Facebook, for example, which has big implications for the businesses that aim to reach them.
Instead of aiming to be everywhere all at once, marketers ought to understand which channels give them the most visibility for connection and messaging. Facebook is a great default for most businesses, but a firm that deals in job coaching might do better on LinkedIn—just to give an example.
With these social media trends in mind, you should play close attention to your engagement and conversion metrics across platforms where you operate. Likewise, don’t be afraid to de-prioritize social media sites that don’t deliver the results you’re after—provided that you’ve made a genuine effort to make it work.
These are the social media trends we believe you should be aware of in 2022 if you want to stay on top of your game.
Being social media savvy can earn you and your business potentially great results. However, doing so takes a big investment of time, money and focus: you have to constantly be on the lookout for social media trends to get your share of the pie.
If you’ve been struggling to make social media work for your business or simply want expert advice on how to maximize your returns, contact us today for a free consultation!