The Best Social Media Influencers in Dubai

Since the rise of platforms like Instagram and TikTok, influencer marketing shows no signs of slowing in the latter part of 2022. As new media and content types arise, it’s up to influencers to stay on top of these ever-changing trends.

While the slowing pandemic has allowed traditional marketing methods to resurface, they aren’t quite up to par with the MENA region’s top influencers. If your business is eyeing influencer partnerships as part of your upcoming marketing strategy in 2022, here are a few trends to expect and influencers to consider.

Influencer Marketing Trends to Expect in 2022

As the influencer marketing industry makes its way towards a $16.4 billion value in 2022, it’s imperative to grab each rising trend by its horns. Here are a few you can leverage.

TikTok Marketing

Since garnering one billion users in 2021, TikTok has become a powerful and underestimated influencer marketing tool for thousands of brands. Make the most of short-form videos to hook potential customers and direct them toward your sales funnel.

New Monetization Channels

Nowadays, ads on videos aren’t the only way to monetize influencer channels. Platforms like Twitch, Clubhouse, and even YouTube have enabled virtual tipping, allowing influencers to sell products and services effectively. 

Leverage badges and exclusive content subscriptions within your partnerships—influencers with significant followings can make for lucrative marketing sources.

Influencer-led Commerce

Did you know that 81% of shoppers use Instagram to discover new products? Consumers no longer rely solely on word-of-mouth—they value what influencers have to say. Despite brick-and-mortar businesses reopening amidst the pandemic’s decline, most consumers prefer to continue shopping online. 

Now is the best time to take advantage of Instagram’s upcoming Shopify partnership and the introduction of native affiliate tools. Not only are these platforms ideal for raising brand awareness, but they can also shorten your sales journey.

Nano and Micro-Influencers

While celebrity opinions are highly valued, nano and micro-influencers with less than 25,000 followers are gaining significant traction. In fact, they have a 7% engagement rate—even higher than other, more prominent marketing methods. 

Smaller-scale influencers have more time to focus on honing in-depth relationships with their followers and do an excellent job at nurturing leads. 

InfluencerOngoing Partnerships

Brand and influencer partnerships are no longer one-offs. Instead, as influencers become more discerning about who they work with, honing long-term partnerships is the way to go.

Consider joining influencer marketing networks to build legitimacy and find the right influencers for collaboration.

The UAE’s Top Social Media Influencers

Because the MENA region continues to dominate as a key player in many business industries, it’s no wonder that many of the world’s most popular influencers hail from here. If your MENA business is eyeing a new potential partnership, consider any of these top influencers below.

Huda Kattan

Since 2013, Huda Kattan, beauty guru and founder of the famous beauty brand Huda Beauty, has developed a 43 million Instagram following and 4.5 million YouTube fanbase. Dubai-based Kattan doesn’t just upload on-fleek tutorials but also advocates for self-love and diversity.


As the Crown Prince of Dubai, it’s no wonder Fazza has over 10 million followers on Instagram. A self-proclaimed poet, he writes about his travels, philanthropic experiences, and love for animals.

Abdulaziz Baz

Occasionally known as Bin Baz, Abdulaziz Baz is a Dubai-based comedian known for playing pranks on his friends and family. As far as marketing goes, Bin Baz has partnered up with a few prominent automotive, technology, and fragrance brands.

Khalid Al Ameri

Yet another famous Dubai-based comedian is Khalid Al Ameri, who comically documents his life in the UAE. Since amassing nearly two million followers on Instagram and 1.3 million subscribers on YouTube, Al Ameri has leveraged his platform to speak motivationally, become a coach, and contribute to UAE publications as a columnist. 

Occasionally, he and his wife Salama provide relationship advice to struggling couples or first-time newlyweds. 

Mo Vlogs

Mohamed Beiraghdary, more popularly known as Mo Vlogs, is a car enthusiast and ultra-wealthy Dubai vlogger who loves a challenge or two. Expect to see celebrity guests on his channel as well.

Noor Stars

Iraqi-Emirati YouTuber Noor Stars is famed for her self-care, beauty, health, and cosmetics channel and boasts an impressive 11.5 million followers on Instagram. Expect to see dozens of local UAE-based brands featured on Noor Stars’ channel.

Supercar Blondie

If you’re a MENA-based marketer, you won’t find any shortage of car-related channels. Supercar Blondie is a go-to for most car enthusiasts who love everything from run-of-the-mill vehicles to—you guessed it—supercars and sports cars. This hyper-wealthy car guru has collaborated with Rolls Royce, Tesla, and even celebrities John Travolta and Jake Gyllenhaal. 

Gaurav Chaudhary

Also known as Technical Guruji, YouTube vlogger Gaurav Chaudhary is a self-proclaimed technology, gadget, smartphone, and computer expert. With over five million subscribers on YouTube, Chaudhary has garnered the interest of companies like Xiaomi, Tesla, and Samsung. A plus for UAE brands? Chaudhary’s content is presented primarily in Hindi!

Rashed Belhasa

Emirati YouTuber Rashed Belhasa is an up-and-coming entrepreneur, amateur boxer, and avid vlogger with a following of 2.4 million subscribers. Sneakerheads will marvel at his rare shoe collection worth over $1 million and high-end streetwear line.

Lana Rose

If you’re an avid fan of Mo Vlogs, you’ll likely know his older sister Lana Rose, whose social media pages are chock full of luxury cars and high-end fashion. She rose to fame after posting makeup tutorials and has since dabbled in producing music.  

group of influencers smilingThe Bottom Line

As digital marketing continues to grow alongside other trends like the influencer industry, collaborating with the right online personalities can do a lot for brand authenticity and sales. Working with influencers can provide unique opportunities to experiment with new platforms and other methods of connecting with your audience. 

Do you want to get ahead of the marketing game and pair up with potential online celebrities? Igloo has everything you need. As an award-winning marketing agency, we have what it takes to place your products and services in front of the right people and keep them coming back for more.


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