Nowadays, social media is everywhere, and every business has a presence on it. What was once simply “nice to have” now hosts over 4.55 billion active users looking for the next best thing on the market.
If you don’t already know, successful social media marketing can garner immense exposure for your Dubai or Miami business and significantly improve your bottom line. However, developing and implementing a social media marketing campaign can be time-consuming; this is where we step in.
With nearly 5 billion active social media users looking for products and solutions similar to yours, the opportunities are virtually endless. With a robust social media strategy, you can reap the following advantages.
Half of the entire world’s population exists on social media. Encouraging them to engage and interact with your content can, over time, increase brand recognition, customer loyalty, and provide lucrative returns.
The higher your exposure to potential customers online, the easier it is to grow your overall business and net profits.
Nowadays, one of the best ways to drive traffic to your website is social media. Syncing your content on as many platforms as possible makes it easier for online users to discover and patronize your UAE brand.
By including your website link in your social media biographies, users can easily learn more about what you have to offer with a single click.
While a positive social media presence doesn’t directly impact your search engine rankings, it can drive more traffic toward your website. Naturally, the more people view and spend time on your website, the more positively Google will receive it.
As you direct more leads towards your website, your SERP rankings incrementally rise each time. Inadvertently, sharing social media posts cross-platform can increase visibility and website clicks.
As your brand visibility rises, so does the opportunity for conversions. However, to convert, you’ll first need to connect. Social media is an excellent way to humanize your brand, encouraging more people to convert.
At Igloo, we highlight the importance of brands being relatable; when people understand that there is a human behind the screen, they will be more likely to engage and follow through with a purchase.
Content is king, but it can become tiring coming up with something original. Fortunately, social media is a melting pot of ideas that you can brand to suit your audience.
There are several methods of collecting opinions on social media. Our favourite methods include sourcing ideas directly; we ask your followers what they want to see, which puts your customers at the forefront of your brand.
Social media is relatively inexpensive to develop and implement compared to other marketing efforts. Even if you decide to invest in paid social media advertising, these campaigns are cost-effective and can provide high returns for a minimal budget.
One of the best ways to stay competitive on social media is to keep in the loop regarding the latest trends. We monitor consumer sentiments by segregating demographics and participating in industry-related conversations.
We also look at your most popular content and leverage it to generate more impressions for future campaigns.
When your customers perceive your brand as one that adds value to their lives through social media, they will come to perceive it as one that is helpful and trustworthy. This trust makes it more likely that they would purchase your product over your competitors’
If you want to create or refresh your brand’s social media presence, our Dubai & Miami agency can influence consumer purchasing decisions online. Our social media experts leverage industry-leading technology to keep your brand top-of-mind. If you want to reach new leads on social media, book a consultation with our specialists today.
Our social media marketing services deliver dozens of income-generating tasks that provide lasting and impactful results.
Followers love original content. While we are experts at trend-jacking, our social media team also creates original posts that reflect your brand identity.
Before developing your strategy, we sit down with your team to know your brand and what it represents. Then, we take care of all assets, including custom images, profile designs, and copy; all for your approval.
If you already have an active social media account, we perform a comprehensive audit, identifying your strengths and weaknesses. We review everything from your past content, engagements, native platform analytics, and website clicks to determine how well your social media presence drives leads.
We boost posts and create social media ads for businesses with an established social media presence to increase consumer reach and potential clicks and conversions. We also provide more aggressive ad strategies that include sponsored content, sponsored InMail, text and visual ads, etc.
To become a thought leader, you have to get ahead of your competitors. Our team provides unmatched insights through in-depth competitor SWOT analysis. We then use this information to determine competitor strengths and weaknesses, identifying areas of opportunity for your brand.
We don’t just want to develop a winning social media strategy for your brand; we also want to make sure it succeeds in the long run. At Igloo, we appoint our clients dedicated social media managers that perform daily monitoring on your platforms.
Many consumers turn to social media to satisfy queries and settle product or service issues. Our experts take over your social media conversations to settle negative reviews and comments and manage how consumers perceive your brand. We also provide comprehensive crisis control.
Digital landscapes are ever-changing, which means your social media strategies are likely to change along with consumer needs and desires. Every month, we provide a detailed report of your campaign performance, including insights and recommendations.
We also schedule monthly consultations to clarify report findings and discuss potential optimizations and improvements to your campaigns.
As the world’s leading talent development and transition company we at LHH|Gulf believe in working in collaboration, and building strong working relationships with our partners. We appreciate Igloo for their technical skill and support as well as their flexibility and commitment to getting to know our business. We have been encouraged to raise questions and through discussion Igloo have identified solutions to our needs. Igloos’ flexible and personable approach has supported us move forward and set measurable targets to monitor our progress. We are looking forward to continuing to work together and would recommend Igloo’s services to any business considering any of their services.
We were seeking a professional experienced Dubai based web developer that could re-design our website using a WordPress template. Igloo was recommended to us, and they did not disappoint. As leader in interior fit out solutions we needed a new website that showcased our interior projects, communicated our services and sustainability values – without compromising on the design and user experience. During development Igloo were very responsive to design suggestions and helped advise us on best options for enhancing the user experience. We are delighted with our new website and have already recommended their services.
I work in a company involved in the Medical industry. We initially reached out to Igloo for a few specific services, yet over time we have asked them to take on more and more, as we were clearly impressed by what they had to offer!
Not only has Igloo been extremely professional, they have also gone above and beyond what we initially expected from them, making an extra effort to cater to our individual needs.
I love the personal attention that Igloo gives to its clients, and am really happy with their services- hope that they can keep it up!
Based on my experience, Igloo is one of the best website designers and developers in the industry thanks to their professional team and top-notch service. The staff in Igloo has an in-depth knowledge of the services they provide, and they are able to demonstrate it by delivering outstanding results.I was impressed by their creativity and attention to detail every step of the way. They make sure they understand their clients’ needs, which is why I highly recommend Igloo to any business who needs a website.
As leader in our industry, communication, marketing and branding are important part of our day-to-day business. Brand awareness and positioning are of strategic importance and this is best left to experts.The Igloo team have assisted us with our social media activities, marketing and website solutions so far as well as working on special projects.
Working with the latest technology we design.
We respond directly to a project’s objectives.
We love working with people who embrace the design.
Great service is achieved through professionalism.
Working with the latest technology we design.
We work with different industries in both the B2B and B2C sectors, including Finance, FMCG, Real Estate, E-Commerce, Automotive, Education, Healthcare, Law, Finance, and more.
We have experience in all channels including Facebook, Instagram, Linkedin, Twitter, Snapchat, G+, Youtube and TikTok.
All our social media team members are based in our Dubai office.
There are many ways to measure it; one way is to run social media ads and ensure the tracking codes are setup correctly on your website. Another way is to track manually the requests coming in, ensuring that you or your staff members are tracking each lead until it converts into a sale/
It is best to speak with one of our social specialists as they have years of experience and will be able to give you the best advice.
Yes, we do, even weekly/ bi-weekly for some of our clients that request to.
Yes we do, for scheduling we use tools like Hootsuite, Onlypult, for reporting we use mainly the channels themselves as they provide great insights, we also tools for Instagram reporting Union Metrics, and for social listening Hootsuite.
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