SEO Case Study

OBJECTIVES

To increase the organic traffic to the website

CLIENT NAME: JAMES BERRY & ASSOCIATES

BUSINESS: LAW FIRM

MARKETS: GLOBAL

LANGUAGES: ENGLISH

SEO COMPETITION: HIGH

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WORK EXECUTED

GENERAL

Audited the client’s website and SEO work and put a strategy accordingly.

Monitored the client’s competitors to understand their SEO strategy.

ONPAGE

Identified the content opportunities and draft a content strategy targeting medium and high search volume keywords.

Optimized the content of the website by adding more content and keywords.

Optimized the Meta Tags and Meta Descriptions, as well as the HTags, and Image Tags.

Created a blog content strategy to target more topics and keywords.

OFFPAGE

Built a portfolio of links including guest posts on third party blogs and high domain authority sites. Also ensured a mixed portfolio of links is achieved.

Monitored at all times the quality of incoming links to ensure no spammy links were added to the portfolio.

TECHNICAL

  • Identified the content opportunities and draft a content strategy targeting medium and high search volume keywords.
  • Optimized the content of the website by adding more content and keywords.
  • Optimized the Meta Tags and Meta Descriptions, as well as the HTags, and Image Tags.
  • Created a blog content strategy to target more topics and keywords.

RESULTS

Within 18 months, we ranked many keywords on positions 1-4

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