To increase the organic traffic to the website
Client Name: James Berry & Associates
Business: Law Firm
SEO Competition: High
Audited the client’s website and SEO work and put a strategy accordingly.
Monitored the client’s competitors to understand their SEO strategy.
- Identified the content opportunities and draft a content strategy targeting medium and high search volume keywords.
- Optimized the content of the website by adding more content and keywords.
- Optimized the Meta Tags and Meta Descriptions, as well as the HTags, and Image Tags.
- Created a blog content strategy to target more topics and keywords.
- Built a portfolio of links including guest posts on third party blogs and high domain authority sites. Also ensured a mixed portfolio of links is achieved.
- Monitored at all times the quality of incoming links to ensure no spammy links were added to the portfolio.
Within 18 months, we ranked many keywords on positions 1-4