SEO Case Study

Objectives

To increase the organic traffic to the website

Client Name: James Berry & Associates
Business: Law Firm
Markets: Global
Languages: English
SEO Competition: High

Work Executed

General

Audited the client’s website and SEO work and put a strategy accordingly.

Monitored the client’s competitors to understand their SEO strategy.

OnPage

  • Identified the content opportunities and draft a content strategy targeting medium and high search volume keywords.
  • Optimized the content of the website by adding more content and keywords.
  • Optimized the Meta Tags and Meta Descriptions, as well as the HTags, and Image Tags.
  • Created a blog content strategy to target more topics and keywords.

OffPage

  • Built a portfolio of links including guest posts on third party blogs and high domain authority sites. Also ensured a mixed portfolio of links is achieved.
  • Monitored at all times the quality of incoming links to ensure no spammy links were added to the portfolio.

Technical

  • Improved the site loading time by optimizing the code and images.

Results

Within 18 months, we ranked many keywords on positions 1-4

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