SEO Case Study

Objectives

To grow the organic traffic which in return increases the revenues

Client Name: LHH Gulf
Business: Executive Coaching/ Career Transition/ Change Management
Markets: GCC
Languages: English
SEO Competition: Medium

Work Executed

General

Audited the client’s website and its top competitors for OnPage/ OffPage/ Technical.

Monitored the client’s competitors at all times to understand their SEO strategies.

OnPage

  • Drafted & executed an effective content strategy targeting low, medium and high search volume search queries; part of the first year plan.
  • Optimized the content of the landing pages by adding more content, targeting the agreed on keywords.
  • Optimized all tags, including Metas, Descriptions, HTags, and Image Tags.
  • Created a blog section and targeted trending topics and keywords.

OffPage

  • Built a strong portfolio of backlinks including guest posts, link insertions, local forum and blog commenting, business directories, and article sharing on social networks and PR site.
  • Contacted high domain authority publications the client is listed in, and requested them to add links to the client’s site.
  • Gone through the site’s backlinks and added the spammy backlinks for disavow.

Technical

  • Improved the site loading time.
  • Moved the hosting to a local server to improve the latency time.
  • Worked on URL redirects and fixed crawl errors.
  • Resubmitted sitemaps.
  • Optimized the robots.txt file.
  • Included more CTAs on the product pages to increase conversion.

Results

Within 18 months, we ranked many keywords on positions 1-3

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