Google accounts for 93% of all global traffic, which means if you aren’t ranking, your business is already falling behind. Regardless of the company’s products and services, potential customers are already looking for similar solutions online. If you want to stand out amongst competitors and direct traffic to your website, investing in search engine optimization (SEO) might be the answer.
At Igloo, search engine optimization is just one of the marketing solutions we use to enhance your digital presence and improve your bottom line. Because search engines constantly change, we ensure that our solutions can keep up.
Despite its accessibility and ease of implementation, many Dubai & Miami businesses tend to neglect their SEO efforts. By investing time and a portion of your budget in SEO, your business can reap the following benefits:
Compared to other marketing strategies, SEO is proven to generate the most high-quality leads in a short period. Not to mention, SEO guarantees a significantly higher closer rate than outbound methods.
Ranking at the top of popular search engines for industry-related terms builds trust, helping you to empower your sales team.
While only implemented recently, Google considers a positive user experience as a ranking factor on search engines. By focusing on customer needs, your website ranks higher. A positive customer experience also significantly increases conversions.
Factors like technical SEO (backlinks, page speed, site navigation, etc.) also improve site health and make site experiences seamless for visitors.
Simply put, ranking on Google’s first page tangentially increases your brand awareness. Even if potential customers don’t click through to your website, they will associate your brand with specific search terms and solutions.
SEO can also improve brand credibility as a secondary benefit to increasing brand awareness. When you rank high on Google, people assume you are one of the top players in the industry.
SEO metrics are easy to track. While not as straightforward as paid ads, you can easily make sense of metrics like page views, ad clicks, and order completions to determine how well your campaigns perform.
At Igloo, we use tools like Google Search Console to determine how people are discovering your business, what topics and keywords you’re ranking for, and where your campaign could use improvement.
While your website may take a few months to achieve an optimal ranking, SEO provides long-term results and improved outcomes for long periods.
With that in mind, Google’s algorithm regularly changes, so we monitor your ranking and make adjustments as fluctuations occur. On top of this, we stay on top of SEO trends and optimize your pages as necessary.
SEO is inexpensive to implement and can even improve cost management. If your website ranks well, you won’t have to invest in costly pay-per-click campaigns—as long as people click through your links, you can maintain your position as a thought leader.
The marketing tasks involved in an SEO strategy are also relatively inexpensive. These include blogs, social media posts, and referrals.
If your organic search traffic isn’t driving the results you’re looking for, investing in search engine optimization services might be the missing piece that you need.
Over the years, our SEO services have driven almost 8 million leads for many Dubai & Miami clients, and we can do the same for you. If online visibility and website traffic play a significant role in your marketing strategy, book a consultation with our agency today to find out how we can help you achieve long-lasting results.
STRATEGY
PLANNING
DEVELOPEMENT
LAUNCH
To grow the organic traffic and rank on top positions for highly searched keywords
To grow the organic traffic which in return increases the revenues
To increase the organic traffic to the website
We curate SEO solutions specific to your industry depending on your business goals. Below are the services we offer:
If your website isn’t ranking, we perform in-depth audits to determine why this might be the case. We provide competitive scorecards and backlink reports that inform your future site strategy. We also review the following factors.
Especially if you run a brick-and-mortar shop, improving your local SEO efforts can capture a more significant portion of your nearby market. We focus on developing a robust Google My Business profile that ensures your company appears in Google’s local SEO 3-pack.
We also build local citations, monitor ratings, respond to negative reviews, build links, and optimize user experiences.
When it comes to eCommerce SEO, qualified leads are the foundation of your success. At Igloo, we optimize your entire product line and improve online visibility to achieve more sales. We can ensure your business shows up in search results through product markups, turning clicks into conversions.
Accessibility is an SEO factor many businesses tend to overlook. If you want to reach as many customers as possible, you can’t ignore specific demographics. By optimizing your conversational search results, we can tap into shoppers who may prefer to use voice tools over traditional shopping methods.
In focusing on your voice SEO, we simultaneously improve your online visibility, increase website visits, boost conversions, and drive revenue.
As the world’s leading talent development and transition company we at LHH|Gulf believe in working in collaboration, and building strong working relationships with our partners. We appreciate Igloo for their technical skill and support as well as their flexibility and commitment to getting to know our business. We have been encouraged to raise questions and through discussion Igloo have identified solutions to our needs. Igloos’ flexible and personable approach has supported us move forward and set measurable targets to monitor our progress. We are looking forward to continuing to work together and would recommend Igloo’s services to any business considering any of their services.
We were seeking a professional experienced Dubai based web developer that could re-design our website using a WordPress template. Igloo was recommended to us, and they did not disappoint. As leader in interior fit out solutions we needed a new website that showcased our interior projects, communicated our services and sustainability values – without compromising on the design and user experience. During development Igloo were very responsive to design suggestions and helped advise us on best options for enhancing the user experience. We are delighted with our new website and have already recommended their services.
I work in a company involved in the Medical industry. We initially reached out to Igloo for a few specific services, yet over time we have asked them to take on more and more, as we were clearly impressed by what they had to offer! Not only has Igloo been extremely professional, they have also gone above and beyond what we initially expected from them, making an extra effort to cater to our individual needs. I love the personal attention that Igloo gives to its clients, and am really happy with their services- hope that they can keep it up!
Based on my experience, Igloo is one of the best website designers and developers in the industry thanks to their professional team and top-notch service. The staff in Igloo has an in-depth knowledge of the services they provide, and they are able to demonstrate it by delivering outstanding results.I was impressed by their creativity and attention to detail every step of the way. They make sure they understand their clients’ needs, which is why I highly recommend Igloo to any business who needs a website.
As leader in our industry, communication, marketing and branding are important part of our day-to-day business. Brand awareness and positioning are of strategic importance and this is best left to experts.The Igloo team have assisted us with our social media activities, marketing and website solutions so far as well as working on special projects.
Working with the latest technology we design.
We respond directly to a project’s objectives.
We love working with people who embrace the design.
Great service is achieved through professionalism.
Based on your needs, we offer you tailor-made packages and options.
Yes, our Head of Design and some designers are based in Dubai, and some in other cities around the world to serve our global clients.
All our designers have a minimum of 5 years of experience, and the most senior ones have over 15 years of experience.
We have worked with many industries in the B2C and B2B industries. We will be happy to share with you our work when we are in contact with you.
We share with you multiple concepts and a set of revisions, in order to ensure we achieve your branding requirements.
Yes we do. We will share our offering when we are in contact with you.
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