Revolutionizing Web Development: How AI Makes Building Websites Easier in 2023

revolutionizing web development

Artificial intelligence (AI) has emerged as a transformative force in recent years, reshaping how we conceptualize, design, and bring websites to life. As we navigate booming digital landscapes, the role of AI in web development has transcended mere automation, becoming a catalyst for innovation and efficiency. 

In this article, we delve into the profound impact of AI on web development, exploring how it not only streamlines the process but also empowers developers to create cutting-edge, responsive, and user-centric websites with unprecedented ease.

The Evolution of Web Development

the evolution of web development

As web development progresses, professionals face more challenges requiring quick adjustments and flexibility. Newly hired web developers must prove their creativity, innovativeness, and versatility to overcome these obstacles in 2024:

Browser Compatibility

Users are accessing the Internet from an ever-growing base of devices and platforms, making it imperative for websites to be responsive and adaptable. Thus, developers must achieve code adjustability—something Internet Explorer failed to do and was since discontinued in June 2022. 

Website Speed and Responsiveness

As information becomes increasingly available, audience attention spans dwindle. Websites and applications must function at light speed to retain interest, requiring developers to:

  • Cut down irrelevant libraries
  • Lower image sizes without compromising quality
  • Minimize plugin use to improve loading times


Hacking, phishing, and data manipulation are a bigger concern than ever—the 2018 Mark Zuckerberg data breaches were a testament to this pressing issue. Code is becoming increasingly vulnerable, requiring professionals to counter integrity failures and security misconfigurations.

User Experience

90% of users will stop using a website if it performs poorly. Hence, developers must ensure that client websites are intuitive and easy to use, ultimately leading to satisfaction that (hopefully) ends in a sale.

The Rise of AI in Web Development

The Rise of AI in Web Development

Experts predict an annual growth rate of 37.3% for AI applications in web development from 2023 to 2030. Thanks to vast potential use cases, it’s no wonder businesses are scrambling to improve their execution processes with the best technology available.

However, web developers can rest easy knowing AI can act as a partner—not a threat to their profession. Primarily, those already implementing AI as part of the website-building process are using it to detect bugs in their code, improve interface designs, and automate other mundane tasks.

How is AI Enhancing the Website-Building Process?

As generative AI becomes more intelligent, developers aren’t waiting to integrate dozens of tools into the website-building process. Still, professionals will be surprised to know that despite AI’s ability to speed up the design process, only a third of marketing executives are currently employing AI tools to enhance their campaigns.

Those who use AI’s website personalization features can enjoy these primary features.

How is AI Enhancing the Website-Building Process?

Template Generation

Long gone are the days of designing website templates from scratch. Now, users can input data into a prompt box and let AI do the work. By providing detailed descriptions, including color schemes, content ideas, and even competitor data, AI can provide a pre-designed framework that users can customize according to their branding. 

Content Creation

After developing a foundational layout, it’s time to move on to content to drive engagement and keep SERP results healthy. Naturally, AI’s content-generating abilities are an excellent way to keep up with ever-changing trends. 

However, AI-generated content isn’t the end-all, be-all of engagement. According to WPForms co-founder Jared Atchison, “The core benefit of using AI tools is that they make content creation less time-consuming. But the tools lack emotional intelligence and empathy for the audience. So, using them to create content is fine, but the end product requires a human touch.”

UX Optimization

AI’s UX optimization capabilities result in more intuitive and personalized websites. It employs machine-learning algorithms to pinpoint low-traffic pages and enumerate why they aren’t performing. In addition, it analyzes user data to create better experiences—something Hostinger’s AI Web Builder is popular for. 


If your website isn’t user-friendly, visitors will likely lose interest in certain parts of your page. Hostinger’s heatmap feature indicates what part of your web pages visitors are most interested in, indicating spots that aren’t drawing as much traffic.

The Role of AI in Web 3.0

As we transition into Semantic Web or Web 3.0, businesses aim to achieve higher degrees of security with the help of AI. Because Web 2.0 is human-driven, content personalization is not impenetrable—often resulting from inconsistent metadata. AI eliminates human biases, allowing for greater content personalization on websites. 

In addition, AI is slated to enhance personalized recommendations already employed in Web 2.0 streaming and eCommerce websites. 

As it stands, Netflix’s Recommendation Engine (NRE) uses AI to filter over 3,000 titles and 1,300 recommendation clusters to enhance users’ viewing activity. Because 80% of Netflix’s viewing activity is a direct result of personal recommendations, it keeps subscribers from canceling their memberships. 

Who Benefits from Using AI to Build Websites?

Who Benefits from Using AI to Build Websites?

Anyone can use an AI website builder. They offer a versatile and user-friendly solution that can cater to a wide range of individuals and businesses seeking an online presence. However, some user categories may benefit more than others. For instance: 

    • Small businesses and startups: AI website builders are ideal for small businesses and startups with limited resources and technical expertise. These tools provide an accessible way to establish a professional online presence without extensive coding knowledge.
  • Entrepreneurs, solopreneurs, freelancers, and creative professionals: Professionals who lack in-house teams or don’t have the funds to hire web developers can leverage AI website builders to create and manage their websites. These platforms streamline development, allowing professionals to focus on core business activities.
    • Nonprofit organizations: Among those tight on budgets are nonprofits. AI website builders offer a cost-effective way for these organizations to establish an online presence, share their mission, and engage with their community and supporters.
    • Educators: Educators and trainers can use AI website builders to create online platforms for sharing educational content, course materials, and resources. These platforms often include features for organizing and presenting information in an engaging manner.
  • Baby Boomers: Older business owners who’ve achieved success without the help of a high-functioning website can benefit from one that engages its visitors. 

AI Website Builders to Try in 2023

AI Website Builders to Try in 2023

AI website builders are rich with templates and suggestions that can streamline the customization process. Here are the top AI website builders that may work for your business.


Best for: beginners

Wix ADI is for you if you’re a small business on a budget. It requires minimal web development experience yet produces highly customized content optimized for mobile viewing. It also boasts built-in SEO tools for site optimization, with smart tips provided throughout the website creation process. 


  • Connect domain: $4.50/mo
  • Combo: $8.50/mo
  • Unlimited: $12.50/mo
  • VIP: $24.50/mo


Best for: drag-and-drop capabilities

As its name suggests, Hostinger is an all-in-one hosting service. However, what sets it apart is its AI-powered SEO insights, which are ideal for boosting website visibility and traffic. In addition, it employs a simple drag-and-drop editor with a minimal learning curve. It’s also optimized for creating websites with WordPress and has one-click installation.


  • Premium: $1.94/mo
  • Business: $3.19/mo
  • Cloud startup: $8.90/mo


Best for: free features

Jimdo is one of the pioneering AI website builders wherein you can simply describe the purpose of your site and let the app do the work. It suggests a style, color palette, and website pages—overall, an excellent AI website builder to get you started quickly.


  • Play: free
  • Start: $9/mo
  • Grow: $15/mo
  • Unlimited: $39/mo

Divi AI

Best for: WordPress users

Divi AI is a visual AI-powered page builder ideal for individuals and businesses with existing WordPress sites. It boasts an integrated AI image generator, AI copy editing, and content suggestions. Options are available for web design agencies, freelancers, small business owners, and online store owners.


  • $24/mo or $216/year


Best for: landing pages and additional marketing features

For individuals and business owners needing single-page sites with targeted calls to action, Unbounce’s AI can design the landing page you need. Its AI Smart Builder recommends templates based on your specifications and industry, generating draft copies for site descriptions.


  • Launch: $99/mo
  • Optimize: $145/mo
  • Accelerate: $240/mo
  • Concierge: $625/mo


Best for: AI-powered website project management

Originally a productivity platform, ClickUp now boasts an AI-powered project management tool focusing on website user experiences. It boasts over 1,000 integrations and provides prebuilt layouts that developers can customize to their liking. It requires no code expertise.


  • Free Forever: $0
  • Unlimited: $7/user/mo
  • Business: $12/user/mo
  • Enterprise: pricing is available upon request

Framer AI

Best for: eCommerce websites

Framer provides a unique mix of art and technology, offering predictive design features that suggest improvements to your website as you design it. This AI website generator has an impressive library of interactive elements, such as hover effects and sliders. 


  • Mini: $5/mo
  • Basic: $15/mo
  • Pro: $30/mo

Case Studies: Websites Making the Most of AI

Websites Making the Most of AI

There is an undeniable, ongoing race amongst businesses wanting to make the most of AI. Instead of tiptoeing around AI’s current limitations, these companies are leveraging its existing capabilities to create high-functioning websites that deliver results.


Most content creators hide using AI for many reasons—potential inaccuracies, a loss of authority, or perhaps embarrassment. Yet, Bankrate, one of the most prominent players in the financial realm, has published nearly 200 AI-generated articles and is transparent about using it. 

Atop its articles is a disclaimer regarding its use of automation technology and how each blog undergoes inspection by Bankrate’s Financial Review Board. 

While Bankrate now prefers primarily human-written content, it claims that AI has improved its SEO results, with one of its articles on bad credit auto dealerships nabbing the number one spot on Google. 


Chatbots on websites aren’t new, but some companies are leveraging them better than others. India-based airline IndiGo automated repetitive queries with the help of Yellow.AI, implementing 24/7 customer support through a dynamic AI chatbot.

IndiGo’s website chatbot amassed 400,000 opt-ins for the airline’s WhatsApp campaigns with 42 million messages exchanged in a single quarter. The AI chatbot also achieved a customer satisfaction score of 87%.

HiiTS Studio

Using, HiiTs Studio used ChatGPT-generated code to customize workout mixes. The AI developed HiiTS’ entire website based on wireframes that were hand-drawn and digitally created. 

Now, ChatGPT’s capabilities go beyond developing workout mixes you’d like to headbang to. Many use it as a proxy personal trainer, with entrepreneurs packaging and selling fitness plans. 


Amazon, the world’s largest online marketplace, has applied AI to its website through predictive analytics. The company collects data on each user’s buying habits, using this information to recommend items before a person even thinks about buying them. 

Go Grow

Go Grow, Canada’s leading marketing agency is powered by Bookmarks AI assistant AIDA. AIDA developed the site’s eCommerce functionality, published its blogs, and created its forms. To curate Go Grow’s website, AIDA collected information about its services, developing a structure best suited for Go Grow’s clientele.

Best Practices for Using AI to Build Websites

Best Practices for Using AI to Build Websites

As we’ve proven, developing an AI website framework is as simple as providing your chosen builder with a detailed prompt. However, going the whole nine yards to achieve a high-performing website requires more than just basic functionality. 

If your goal is to match the standards set by industry giants, you’ll want to incorporate these best practices into your AI web-building strategy.

Use the Right Prompts

Use the Right Prompts

Getting the best website results requires writing the appropriate prompts. Being too broad may produce vague results or require significant manual manipulation.

When entering prompts, consider what page you want to create. For instance, if you’re designing a home page, you might use the following prompts:

  • Create a vibrant, eye-catching homepage for my business. Develop a clear content hierarchy and user journey.
  • Create a banner that clearly states our business purpose.
  • Create a homepage that focuses on our business’ extensive portfolio.

Add as many details as possible. If developing a portfolio, for example, describe what your portfolio highlights. For instance, a wedding photographer might indicate who their portfolio caters to and what style of photography they provide.

If you were creating a sales page, you might use these prompts:

  • Write a compelling product description for these items. Include information about the item’s function, dimensions, and price.
  • Create a layout for a simple product listing page. Utilize product images and videos.
  • Design a shop page that highlights an “add to cart” CTA.

Focus on UX

Visually appealing, intuitive, and accessible websites are what make for a seamless customer journey. When customers are happy with your website, you’re more likely to retain them. Some ways you can improve your website UX using AI include: 

  • Offering 24/7 support with AI-driven self-service
  • Reducing errors and preventing confirmation bias
  • Providing quicker resolutions to common issues
  • Routing incoming messages to the appropriate agents
  • Delivering personalized recommendations
  • Anticipating customer needs and potential issues
  • Analyzing customer data to predict behaviors and prevent churn

One business doing the AI-UX thing right is Unity, a 3D development platform. In late 2022, the company experienced a surge in incoming tickets, deflecting nearly 8,000 of them by implementing AI-powered self-service options. Doing so saved the company $1.3 million and increased its first-response time by 83%.

SupportLogic provides another excellent example of successful AI-UX partnerships, providing personalized recommendations by using natural-language processing (NLP) to monitor thousands of signals and keywords from customer interactions. The company partnered up with Fivetran, who pulled customer signals and improved the experiences of at-risk customers. Ultimately, SupportLogic reduced its customer churn rate by 25%.

Focus on UX

Know AI’s Limitations

Understanding AI’s limitations enables users to harness its true potential without sacrificing quality. At the end of the day, most AI tools still lack a comprehensive understanding of context, common sense, and bias, requiring human creativity to bring a functioning website full circle.

For instance, a hiring firm’s website might struggle to depend on AI to review applicants. In 2014, Amazon experienced this issue firsthand. The company trained its AI on resumes primarily featuring male applicants. As a result, Amazon’s AI program began filtering out female applicants, proving inaccuracies in data analysis.

Choose the Right Tools

There is no shortage of AI tools in the website-building market. If anything, businesses are too spoiled for choice. Thus, it’s essential to keep your goals in mind when shortlisting your roster of tools. 

If you’re spending too much time adjusting to a specific tool’s learning curve, it may be time to consider an alternative.

Test and Optimize

Test and Optimize

Ensuring your website remains relevant and valuable to visitors means conducting regular A/B testing, collecting user feedback, and analyzing sentiment. By auditing your AI-built website, you can improve its future iterations and stay aligned with evolving trends.

Are AI Website Builders Worth it in 2023?

A website is one of the most essential tools in today’s bustling business landscape. While leaving the design process to AI may seem daunting, using it sparingly and with a calculated balance of human customization can produce a high-functioning website that converts.

If you’re looking for a helping hand and want to get ahead of AI trends, Igloo can provide you with the right tools. 


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