PPC or Paid Search is crucial for generating immediate traffic to your website from important keywords. If done right, PPC gives you the ability to control the message on the search engine results page
We look at your targeted customer segments and understand the factors that drives them to convert. Then we deliver ads that are targeted based upon the type of user that is doing the search. We customize our campaigns based upon the user’s location, device, and search path.
You need to work with an agency that is well experienced in PPC management and is able to drive bottom line performance.
Whether you are looking to do search ads, display ads, or social media ads, the experienced team at Igloo can work with you to help you generate more leads for your business and grow your sales.
For over a decade, our experts have been helping companies like yours grow their revenues through tactical PPC campaigns.
What is PPC or Google AdWords?
PPC is shorthand for pay-per-click advertising. It’s a model of internet marketing that bills advertisers each time a user clicks on their ads. Essentially, it’s a way of “buying a visit” to your website.
PPC takes many forms
The first and most popular is a search result, more often than not a Google AdWord.
You can tell AdWords by the “Ad” sign on the upper left of the search result. These usually appear at the very top of the search results page.
This is the opposite of organic (read: non-paid) searches without the “Ad” sign.
The second is Google Display Network or GDN. A GDN PPC Ad takes the form of a banner that appears on third-party websites.
The third is App Install, which takes the form of banner ads that appear on mobile app stores such as Google Play Store or Apple Store.
Some of our PPC Case Studies
Getting started with a PPC Management Agency
Below we outline some important points when selecting a PPC Management Agency.
At Igloo, the client’s needs always come first. When you meet us for the first time, we begin with a session to identify your needs—and whether we’re the right agency for you. It’s important to us to partner with clients we can genuinely help.
How to choose a PPC Management Agency in Dubai
At the very least, you should choose a PPC Management Agency with a proven track record in Dubai, that has Google-certified experts and significant years of experience managing PPC/Google Ads.
Here's how to narrow down your search in 8 easy steps:
READ REVIEWS ABOUT THEM
Before you speak to an agency, look them up online. Check them out on Facebook, YouTube, Google Maps, listing sites, and forums. This step will narrow down your search. Bad reviews or no reviews should be a major red flag.
If you have common connections on LinkedIn, ask them what they think of the agency. Personal references will help you a lot in this stage.
VISIT THEM IN PERSON
Many marketers make the mistake of hiring a PPC Management Website Design Company in Dubai based on a referral or meeting with its sales reps. Of course, those things are important, but the best way to feel out a PPC Management Agency is to actually see it in person.
Is their office real? Do their operations look legitimate? What is their culture like?
A site visit will reveal a lot of things—including whether the PPC Management Agency is a good fit for your brand or not.
SEE THEIR WORK UP CLOSE
When you visit the PPC Management Agency in person, let them show you real-time campaigns they run for other clients. Look out for keyword quality scores, click-through-rate, bounce rate, ad variety, mobile responsiveness, and other metrics.
Ask to see at least 10 projects. If they have less than 10, it could mean that they’re beginners in PPC and Google AdWords.
MEET THEIR CEO
You can tell a lot from a company’s leadership. Before engaging a PPC Management Agency, ask to meet its CEO or President. A chat with the agency’s top official will help you understand its philosophy, culture, strategies, and ethics.
MEET THEIR PPC EXPERTS
A CEO will tell you about a company’s overall direction and strategy, but the people working on your campaign will give you an idea about execution.
You’ll want to make sure you have competent people on your side. Are they new to PPC? Do they have the right credentials? Are they Google AdWords certified? Have they done successful campaigns? Are they familiar with PPC in your industry?
SEE THEIR PAPERS
Two things you need to see before choosing a PPC Management Agency: their trade license and audited financial statement.
All businesses based in Dubai (or anywhere in the UAE) must have a trade license. If they can’t show you one, then they probably shouldn’t be operating.
An audited financial statement will give you an idea on a company’s financial health. You’ll want to make sure that the agency you’re working with is financially stable. Otherwise, you might run into money-related problems in the future.
TALK TO THEIR CLIENTS
After meeting with the PPC Management Agency, request to speak to their clients. Getting their clients’ feedback will give you a more balanced view.
Ask what it’s like working with the agency—Is their work up to standard? Are they consistent? Is communication smooth? Do they deliver on time?
Talking to a client will give you a very clear picture of what it’s like to work with that agency. It’s always best to know what you’re getting into before you actually get into it.
START WITH A SMALL PROJECT BEFORE GOING ALL-IN
Get your feet wet before diving in. Before taking on a major job with a PPC Marketing Agency, see how they perform on a small project. Doing this allows you to get started without having to commit right away.
If they do well, you can continue giving them more projects. If they don’t, you can at least walk away without getting burned too much.
Our PPC and Google AdWords Strategy
Your Digital Marketing Agency should have the answer!
When you work with Igloo as your PPC Management Agency, we translate your business goals into well-defined PPC strategies. We do this through thorough keyword research, landing page and website audits, competitor research, and a comprehensive PPC plan.
Once we formulate a plan, we start by running a test campaign. This will help us calibrate and optimize your ads for best results. Our goal is to help increase your brand awareness and improve your bottom line.
Want to learn more about PPC and Google AdWords? Book a free consultation call below.
Lorem Ipsum is simply dummy text of the printing and typesetting.
Lorem Ipsum is simply dummy text of the printing and typesetting.
Lorem Ipsum is simply dummy text of the printing and typesetting.
Lorem Ipsum is simply dummy text of the printing and typesetting.
As leader in our industry, communication, marketing and branding are important part of our day-to-day business. Brand awareness and positioning are of strategic importance and this is best left to experts.The Igloo team have assisted us with our social media activities, marketing and website solutions so far as well as working on special projects.
Romain Liot | Managing Director
I work in a company involved in the Medical industry. We initially reached out to Igloo for a few specific services, yet over time we have asked them to take on more and more, as we were clearly impressed by what they had to offer!
Not only has Igloo been extremely professional, they have also gone above and beyond what we initially expected from them, making an extra effort to cater to our individual needs.
I love the personal attention that Igloo gives to its clients, and am really happy with their services- hope that they can keep it up!
We were seeking a professional experienced Dubai based web developer that could re-design our website using a WordPress template. Igloo was recommended to us, and they did not disappoint. As leader in interior fit out solutions we needed a new website that showcased our interior projects, communicated our services and sustainability values – without compromising on the design and user experience. During development Igloo were very responsive to design suggestions and helped advise us on best options for enhancing the user experience. We are delighted with our new website and have already recommended their services.
Sally Jones | Marketing Manager
Based on my experience, Igloo is one of the best website designers and developers in the industry thanks to their professional team and top-notch service. The staff in Igloo has an in-depth knowledge of the services they provide, and they are able to demonstrate it by delivering outstanding results.I was impressed by their creativity and attention to detail every step of the way. They make sure they understand their clients’ needs, which is why I highly recommend Igloo to any business who needs a website.
Aksana Bazhdugova | General Manager
As the world’s leading talent development and transition company we at LHH|Gulf believe in working in collaboration, and building strong working relationships with our partners. We appreciate Igloo for their technical skill and support as well as their flexibility and commitment to getting to know our business. We have been encouraged to raise questions and through discussion Igloo have identified solutions to our needs. Igloos’ flexible and personable approach has supported us move forward and set measurable targets to monitor our progress. We are looking forward to continuing to work together and would recommend Igloo’s services to any business considering any of their services.
Karen Oliver | Managing DirectorSome of our clients
FAQs
Both are important. PPC, like Google Ads and Social Media Ads help a business generate traffic immediately and at scale. SEO creates more credibility as users generally trust brands that rank high on search engines organically. The downside of SEO that it takes a long time, and in any time can lose traffic due to competitors winning rankings.
Our PPC team is based in the UAE and other countries around the world to serve our global clients.
That depends on the client’s needs. In short, yes we do; we have a team of creative writers, designers, and videographers to assist you with your needs.
We work with all industries in both B2B and B2C businesses. We have serviced over 150 clients to date with their PPC needs.
We tailor-make packages for our clients as every business has different needs.
Yes of course. In general, our Google Experts make a detailed keyword research which is shared with you for feedback and approval before launching the campaigns.
