Objectives
To grow the organic traffic which in return increases the revenues
CLIENT NAME
LHH GULF
Markets
GCC
SEO Competition
MEDIUM
BUSINESS
EXECUTIVE COACHING/ CAREER TRANSITION/ CHANGE MANAGEMENT
Languages
ENGLISH
Work Executed
GENERAL
- Audited the client’s website and its top competitors for OnPage/ OffPage/ Technical.
- Monitored the client’s competitors at all times to understand their SEO strategies.
ONPAGE
Drafted & executed an effective content strategy targeting low, medium and high search volume search queries; part of the first year plan.
Optimized the content of the landing pages by adding more content, targeting the agreed on keywords.
Optimized all tags, including Metas, Descriptions, HTags, and Image Tags.
Created a blog section and targeted trending topics and keywords.
OFFPAGE
Built a strong portfolio of backlinks including guest posts, link insertions, local forum and blog commenting, business directories, and article sharing on social networks and PR site.
Contacted high domain authority publications the client is listed in, and requested them to add links to the client’s site.
Gone through the site’s backlinks and added the spammy backlinks for disavow.
TECHNICAL
- Improved the site loading time.
- Moved the hosting to a local server to improve the latency time.
- Worked on URL redirects and fixed crawl errors.
- Resubmitted sitemaps.
- Optimized the robots.txt file.
- Included more CTAs on the product pages to increase conversion.
Results
Within 18 months, we ranked many keywords on positions 1-3
