The Challenge
We202 (formerly known as WellFitEMS), approached Igloo while searching for an advisor who could help them with the rebranding of their cutting-edge fitness training program. Having struggled with other marketing agencies, We202 wanted a trusted partner that could work with them closely, study and understand their business, and align with their goals.
In addition, We202 wanted this new agency to lead their communication and marketing strategy to effectively promote their exclusive fitness technology in the US market.
We were thrilled to embark in a project with a focus on ground-breaking technology applied to health and wellness.
A Franchise-Ready Approach with Community Feel
After spending time understanding We202’s business and performing a brand analysis, we created a plan to strategically communicate We202 services, their technology, and the benefits of their training program (shorter period of time, quicker results, no injury risk).
Renaming and Rebranding
igloo created a unique new name that reflects what the product does, the length and frequency of the product and service’s use.
- The word We stands for Wireless EMS (Electronic Muscle Stimulation). “We” also refers to community that is crated between trainers and members.
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(202) refers to the perfect workout that happens in 20 minutes, 2 times a week.
Receive a physical baseline in five major categories
Monitor fitness progress and recovery status to avoid overtraining
Compare progress over time
Track body’s response to nutrition and lifestyle changes
Track results on your App and smartphone
The Deliverables
New brand name and brand meaning
New logo and brand guidelines
Website design and development including management and hosting
Copy writing and blogs
Video and photos
Creative social media content
Social media marketing management
Media budgeting
Performance ads: Google Display and Facebook Ads
Search engine optimization (SEO)
Lead generation campaign
Marketing automation
Upgrade of the Social Media Experience
Our hyper focused approach allows We202 to target clients with clear messaging about We202’s unique fitness program.
