1. Home
  2. Google Ads Case Study

Google Ads Case Study

Work Executed

  • Drafted and executed a Google Ads strategy that consisted of Google Search Ads, and Google Display Ads for targeting and retargeting users that visited the website.
  • Audited the client’s accounts, campaigns, ad groups and ads, and set an action plan accordingly.
  • Audited the conversion trackers that were setup on GTM and Analytics, and revamped most of them as they weren’t setup correctly.
  • Drafted new varieties of ad groups and ads as part of AB testing to improve conversions.
  • Added more content on the website landing pages to improve conversions and increase the quality score.Improved the title tags and meta descriptions to improve the CTR.
  • Added negative lists for each campaign to increase the ROI.
  • Tested different bidding strategies to improve the ROI.

Results

As soon as the campaigns were launched, the client started receiving about 05 leads per day.

By Month 3

The client was receiving about 15 leads per daily.

By Month 6

The client broke even.

By Month 8

The client was profitable.

By Month 14

The client’s ROI was 4X.

By Month 18

The client's ROI was 6X.

By Month 24

The client's ROI was 9X.

;