Objectives

To increase the ROI of Ad Spend

Years in Operation

3

Markets

UAE

Competition

HIGH

Business

ONLINE GIFT SHOP IN THE UAE

Languages

ENGLISH

Work Executed

Audited the campaigns and set an action plan.
Audited the conversion trackers, edited some, and added some.
Drafted new varieties of ads as part of AB testing to improve conversions.
Added new landing pages with specific keywords to improve the quality score.
Added more keywords on the current landing pages to improve the quality score.
Added more content including text, images, and videos on the landing pages to improve conversions.
Improved the title tags and meta descriptions to improve the CTR.
Added negative lists for each campaign to increase the ROI.
Tested different bidding strategies to improve the ROI.
Added more call to action buttons on the landing pages to increase conversions.
Added a WhatsApp option on the mobile version to improve the customer service and increase sales.

Results

Within 3 months of launching the campaigns, we increased the ROI by 3X.

By Month 6

We increased the ROI by 4.7X.

By Month 8

We increased the ROI by 5.9X.

By Month 10

The client ROI was 9X of the total marketing investment.

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