Popular Lead Generation Digital Marketing Techniques

Lead Generation Concept

Most digital marketing strategies share the same goal—to generate new leads. A robust digital presence does an excellent job of attracting online audiences, but turning them into leads is not always straightforward.

If your methods aren’t generating the leads you want, this guide will cover five of the most effective lead-generation strategies coming into 2023.

What is Lead Generation in Digital Marketing?

Lead generation aims to turn your business’ online audience into paying customers. Companies employ various lead generation mediums to attract, convert, close, and retain leads.

There are many ways to generate leads, including job applications, online advertisements, blog posts, and live events. Your lead generation methods will ultimately depend on your business type and audience demographics.

How Lead Generation Enhances Your Marketing Strategy

Lead generation plays a critical role in your marketing strategy for many reasons. When your online audiences start off being organically interested in your brand, turning them into a lead becomes a more natural process.

Because lead generation occurs after you attract an initial audience, focusing on that push toward a purchase is important to figure out.

Combining lead generation with your digital marketing strategy puts your business at an advantage because it:

  • Encourages brand awareness through content marketing
  • Enables businesses to improve SERP results
  • Provides insight into consumer behaviors and preferences
  • Enhance word-of-mouth promotion through various social media channels

Top Lead Generation Techniques

Each lead generation method produces different results. However, below are a few tried and tested lead generation techniques that often guarantee the results they promise. If you could use a leg up on your strategy, consider working with a lead generation agency in Dubai.

Content Marketing

Content marketing is the key to online visibility. While most novice marketers will stop at blogging, you can utilize many other formats like videos, infographics, and digital brochures.

Regardless of your chosen content format, what you put out should be original, relevant, and easy to share. While long-form articles are becoming increasingly popular, only some online users have the time to sit down and read.

As such, you’ll want to select formats and channels your target audience already shows an interest in.

How to Use it

Most online marketers utilize content marketing in the form of blogs. While a proven and effective lead-generation method, blogging is difficult to master.

If you opt for the blogging route, ensure that your blogs are informative and well-researched. In addition, you’ll want to produce blogs that target three audience sectors:

  • Top of the funnel (TOFU)
  • Middle of the funnel (MOFU)
  • Bottom of the funnel (BOFU)

Each blog post should answer common queries you tend to encounter with online visitors. 

Businesswoman typing on laptop at workplace

Why it Works

Content marketing is a business favorite regardless of industry because it sets companies apart as authorities in their field. When online viewers trust the information you publish, they build confidence in your business.

In addition, providing helpful information can entice site visitors to check out your other pages. Instead of bombarding users’ screens with pop-up advertisements, playing into what information your audience already needs can provide them with a sense of autonomy.

Search Engine Optimization

Search engine optimization, or SEO, taps into audiences when they input a query on their chosen search engine.

The better optimized your website is, the higher your chances of ranking on the first page, which is crucial, considering 75% of internet users won’t look past it.

While SEO is inexpensive to increase leads, it involves many moving parts and won’t provide instant results.

How to Use it

Utilizing SEO as a lead-generation tactic involves the following components:

Keyword research: What most marketers think of when they hear the term “SEO” are keywords. Keywords are vital for reaching internet users as they search for online solutions. Use long-tail keywords that indicate clear search intent. In addition, long-tail keywords have less competition, earning you more search space online.

On-page optimization: Websites should be easy to navigate. If site visitors take too long to get where they need to be, they’ll seek a solution elsewhere. Ensure that your website has quick load times, clear menu pathways, and an easy-to-follow layout.

Link building: Backlinks are redirections from other authority sites that consider yours reputable and trustworthy. The more backlinks you accrue, the more search engines will mark your website as credible.

Design: It only takes 0.05 seconds to form an opinion about your brand through its design. You’ll be unlikely to obtain leads if your website isn’t visually appealing or intuitively designed. Use consistent colors that reflect your business. Avoid illegible text.

Why it Works

SEO works because it drives traffic and improves user experiences across the board. SEO’s goal isn’t just generating leads, improving visibility, and creating positive associations with your brand.

In addition, SEO provides valuable data, such as frequent purchases, specific preferences and behaviors, and elements of your website that drive interest.

Email Marketing

Contrary to popular belief, nearly all online consumers check their emails daily. While email marketing may seem outdated, it’s far from obsolete.

According to a recent study, the average ROI of an email marketing campaign is $36 per dollar spent, outranking the ROI averages of other lead generation tactics.

How to Use it

Developing your email marketing strategy doesn’t have to be overly complicated. Start simple by building your subscriber list. Publish sign-up forms on your website or attach a link to your social media profiles.

Then, send your subscribers valuable information regarding sales, upcoming events, and new product releases. Use your best judgment regarding the frequency of your emails. You’ll want to communicate with your subscriber list frequently enough, so you stay top-of-mind but not too much that your emails become a nuisance.

Why it Works

There is a reason email marketing remains a go-to lead generation channel today—because it works! Email marketing provides a direct link between you and your customers and presents a unique opportunity to make data-backed decisions based on your interactions.

person reading e-mail on smartphone

Pay-Per-Click Advertising

Pay-per-click (PPC) ads appear at the top of search results based on specific keywords. Advertisers bid the amount they are willing to pay for a keyword. The amount you bid and your quality score (a metric that indicates the quality of your previous ads against competitors) will determine where your ad appears on search engines.

Once your ad appears, it can start to attract traffic immediately. However, you only need to pay when a user clicks an ad to visit your website. 

How to Use it

Placement isn’t the only factor that determines your PPC campaign’s success. You’ll need to implement enticing ad copy with an actionable CTA for your ads to succeed.

Develop a clean and attractive layout with a responsive form. Most importantly, split-test your ads. As you improve your ads, your click-through and conversion rates will increase gradually.

Why it Works

PPC ads attract qualified traffic and are more likely to convert than organic search. In addition, they target users who are already looking for what you offer. You’ll have the upper hand against general searchers.

Social Media

Facebook, Twitter, and LinkedIn are popular and effective lead-generating social media platforms that are affordable and easy to use. Social media lets you share vital information that potential customers need to enter your sales funnel, such as operating hours and contact details.

In addition, social media is an excellent way to share content from other sources, like your website.

How to Use it

With social media, the opportunities are virtually endless. How you utilize channels like Facebook or Twitter will ultimately depend on your lead generation goals. For instance, if brand awareness plays a critical role in your lead-generation strategy, it may be appropriate to use social media to provide an inside look at your company through photos and videos.

Alternatively, you can use social media to improve customer service by making yourself more available.

Why it Works

The reason social media works is apparent—everyone uses it! However, utilizing it well is another story.

When your social media campaigns are thoughtfully curated, they provide opportunities to grow your audience, build lasting relationships, and convert followers into leads. Over time, your social media can breed familiarity and improve word-of-mouth marketing.

Not to mention, social media campaigns are affordable. Depending on the scale of your project, a monthly social media campaign can cost $1,000 or less.

Person using a social media marketing concept on mobile phone

Can You Buy Leads?

Developing an effective lead-generation strategy takes time and effort, so cutting corners and purchasing leads might seem viable. After all, it takes far less than organically generating them.

However, purchasing leads who are unaware of your business risks them quickly opting out. With no previous interest in your brand, purchased leads are likely to find your unwanted messages intrusive, ultimately harming your reputation in the long run.

If you’re struggling to attract leads on your own, hiring a lead generation agency in Dubai can help you tap into a local audience.

The Bottom Line

According to the 2021 State of Marketing Report, most marketers list lead generation as their top priority. If it isn’t yours, you could potentially fall behind.

Accruing high-quality leads regularly is the key to increasing revenue and improving your bottom line. When you employ the appropriate digital marketing strategies, you can turn more online users into paying customers. 

Are you looking for a lead generation agency in Dubai? Igloo has ample experience in attracting local audiences and providing excellent returns.

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