Here Is What You Need To Know About Accelerated Mobile Pages (AMP)

As both brands and technology continue to evolve, there’s no doubt that mobile marketing is the future. Accelerated Mobile Pages (AMP) is an open source technology that enables pages on your website to load quickly for users on a mobile device.
Here are 5 reasons why you should implement AMP technology to your website:

    1. It’s fast

When users visit your site, hang around for a few seconds and then leave, you’re obviously not doing something right to inspire them to stay.

One reason users bounce is because your site is just too slow. That’s why AMP is so valuable. It loads your pages quickly so that users will have one less reason to run away!

    1. It’s awesome for mobile SEO

If you want your site to rank well, it has to be mobile-friendly. Think of it as the latest iteration of responsive mobile-friendly design.

With AMP, your pages and blog posts will load quickly on mobile devices. That will not only give your users a better experience, but it will also give Google a good reason to rank your site well in the mobile search engine results pages (SERPs).

    1. Its Google approved

Every website owner is looking for maximum visibility on Google. And if that’s the case then you have to play by Google’s rules. And Google’s recent recommendation? That’s right- AMP.

Google not only announced that AMP pages will be added to Google’s organic search results, but made it easier to split-test AMP pages and will display AMP errors to site owners in search results. If Google loves AMP, so should you!

    1. It offers analytics

Analytics are the important metrics that offer insight about the effectiveness of a marketing campaign. Using AMP, you can now track important information about mobile visitor counts, new versus returning users, clicks, conversions, video engagement, and more.

AMP analytics even offers built-in support for almost every marketer’s favourite analytics tool- Google Analytics. Specifically, you can easily track page views, events and social interactions.

    1. It help monetize your site

The reason why some sites are agonizingly slow is because they’re loaded up with ads. This is ironic because websites increase ads to generate more revenue, but in the process the increased load times caused by the new ads makes users to leave the site. That could mean less revenue in the long run.

The idea is that mobile pages, even ones with an abundance of ads, can load quickly with AMP. As a result, mobile users won’t see any reason to install ad blockers to get rid of spammy ads! AMP is great news for advertisers and publishers alike.

It’s to time to get AMP ready

It’s pretty clear that AMP is here to stay with web design in Dubai, including e-commerce websites becoming AMP friendly here.

So how to get started? As a Dubai web design company, Igloo can help integrate AMP technology to your beautiful website. Before you know it, your website will be mobile ready and user friendly!

By Simon Saber Creative Director

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