It was long predicted by technological experts that mobile would eventually take over fixed internet access. In 2016, for the first time, Statcounter, an internet monitoring research company that tracks Internet use across millions of websites, reported that 51.3% of pages were loaded on mobile devices in October as compared to 48.7% via desktop.
In 2017, it’s a no-brainer that mobile marketing and mobile SEO are indeed important. The advancements in technology and the ability to always stay connected even while on the move has tipped the scales in favor of mobile usage.
What is mobile SEO?
Mobile SEO is optimizing your website for Search Engine results in Mobile. The search results between Google mobile and desktop are very different! So it’s imperative that we focus on mobile searches and mobile site optimization.
Mobile optimization examines the site’s design, structure, page speed, and many other factors to ensure a quality mobile user experience.
Choosing site configuration – Responsive, Dynamic or Separate mobile URL?
There are three Google supported site configurations i.e. responsive, dynamic serving and separate site URLs. Based on your requirements and the pros and cons of each method, it’s important you decide which method you want to implement when setting up a mobile site.
Responsive – Responsive web design allows your website to adapt to the device and screen size the users are accessing it from. The advantages of this design are – no duplication of pages, so there are no redirects required. Google also recommends this configuration. However, you cannot have mobile specific content.
Dynamic – In a dynamic configuration, the HTML structure of your website will vary based on your device and screen size of users. The advantage is you can have mobile specific content and still have consolidated authority. It’s however difficult to implement and maintain. It’s also prone to errors if the device or screen size is not correctly determined, it may send you to the wrong version of the site.
Separate URL – This involves creating a parallel site for mobile users where you can customize mobile specific content. Mobile sites generally use an
Tips for optimizing your website for mobile users
1. Basic SEO – Make sure you have your basic SEO in place i.e. keywords, title tags, user-friendly URLs, etc.
2. Simplify content – If you are opting for a responsive design, make sure that your website content is written, keeping your mobile users in mind. Given the limited amount of space, you need to avoid any clutter and focus only on essential information that your users will be looking out for.
3. Streamlined site layout – Mobile users are goal oriented. Try to make their experience as simple as possible by having a clean site navigation, a site search and clear call to action instructions.
4. Forms & Data entry – Try to reduce the number of typed entries required. Instead, use drop-down menus, checklists and pre-populated fields.
5. Finger friendly design – Your website will not be considered as user-friendly if elements are too small, too big or too close to each other.
6. Clean and easy on the eye layout – Try not to cram in too much information. Instead utilize white space for a cleaner, more sophisticated appearance, it also ensures that users can easily click the button they’re aiming for and an increased conversion rate.
7. Avoid Flash – Instead, use HTML 5.
8. Avoid pop-ups – They can get annoying
9. Improve page load and page speed time – Or you could lose out on customers.
10. Full site – If you have a separate mobile site, add a link to your full website as visitors may be interested in viewing it.