What PR is, is not, and how it helps grow your business

What PR is, is not, and how it helps grow your business

How PR can fit into your business' marketing efforts

PR is one of the most essential building blocks for a company’s reach and brand trust, and in this episode of Masters of Marketing, Zeina Akkawi, a renowned Publicist and Managing Director of PAZ Marketing Management, shows us exactly how it’s done.

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Zeina and Bassem also discuss other intriguing topics such as:

  • The problems with many PR specialists and agencies today
  • The importance of integrating PR into a strong 360° marketing strategy
  • Influencer marketing and how it should fit into your strategy
  • The secrets to succeeding as a publicist

This episode is presented by our host, Bassem Saber, with special thanks to Zeina Akkawi for her unique insight.

Enjoy!

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