The Unique Dynamic of Marketing for B2B Service Businesses

LEARN HOW TO SHORTCUT GROWTH IN A COMPETITIVE B2B MARKET

Michael Kortbawi is the Founding Partner at BSA Ahmad Bin Hezeem & Associates LLP and a business leader that grew his law firm to 9 offices and over 150 lawyers.

In the pilot episode of Masters of Marketing, he joins Bassem Saber for a deep dive into the intricacies of growing a B2B service business, how effective different marketing channels can be for B2B brands, and the unique dynamics of the Dubai B2B market.

THE FULL EPISODE IS AVAILABLE FOR LISTENING ON:

Michael and Bassem also discuss other intriguing topics such as:

The keys to building a cohesive team with complementary skillsets
How to get the most out of industry events and conferences
The most important elements to nail in your website
The importance of branding in enhancing client perception

This episode is presented by our host Bassem Saber, with special thanks to Michael Kortbawi for his unique insight.
The episode is also available on major audio streaming platforms through this link.