October 17, 2024
Switch Foods: How They Developed a Winning Product and How They Grow Their Brand
Why Product is the Most Important Piece of the Marketing Puzzle
Out of the traditional 4 P’s of marketing, Product is often the most underrated amongst marketers. For Switch Foods, this couldn’t be farther from the truth.
Edward Hamod is the CEO of Switch Foods, a company that produces plant-based meat alternatives and that is building awareness and educating consumers in the region on the dangers of meat overconsumption.
Join us as Edward delves into how Switch came to life, how he continues to grow the brand, and how the brand’s core values are expressed in everything they do.
The episode is also available on
Edward and Bassem also discuss other intriguing topics such as:
- How to utilize the power of curiosity in marketing
- The need for brands to stand out from their competitors
- The importance of staying true to your brand’s core values
- The cons of working with micro-influencers
This episode is presented by our host, Bassem Saber, with special thanks to Edward Hamod for his unique insight.
