Sonic Branding: What it is, What it isn’t, and Why Your Brand Needs it

Sonic Branding: What it is, What it isn’t, and Why Your Brand Needs it

Sonic branding is so much more than a jingle

Sonic branding is so much more than a jingle, and it can do wonders for your business metrics across the board. Ahmad Haffar is undoubtedly the region’s most renowned sonic branding expert, and he’s created sonic systems for over 100 of the region’s top businesses.

In this episode, Ahmad walks us through his journey through life, how he started his own business, and how he rose to regional stardom as ‘The Voice of Dubai’.

The episode is also available on

Ahmad and Bassem also discuss other intriguing topics such as:

  • The importance and value of strong sonic branding.
  • Why top brands invest heavily in their sonic branding.
  • How he became the top sonic branding expert in the Middle East.
  • How to position your business to stand out from the competition.

This episode is presented by our host, Bassem Saber, with special thanks to Ahmad Haffar for his unique insight. 

Enjoy!

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