Insurance Marketing and the Keys to Building Long-term Success

Insurance Marketing and the Keys to Building Long-term Success

Navigating a unique acquisition from global to local

When it comes to acquisitions, it’s often a huge international company that acquires a smaller local player, but not in the case of AXA’s acquisition by GIG in the GCC. Caroline Bertrand, Chief HR and Marketing Officer at GIG, recounts the unique journey she experienced as part of GIG’s acquisition of AXA Gulf

The episode is also available on

Caroline and Bassem also discuss other intriguing topics such as:

  • How GIG acquired AXA Gulf and how they collaborated successfully.
  • The most effective marketing channels for insurance companies.
  • Whether celebrity and influencer endorsements can work for insurance brands.
  • Why building a strong brand is absolutely essential to success.

This episode is presented by our host, Bassem Saber, with special thanks to Caroline Bertrand for his unique insight.

Enjoy!

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