Business Podcasts: How they work and why they work

Business Podcasts: How they work and why they work

Learn how to fast-track your business growth through podcasts

Podcasts have surged in popularity recently, and for good reason. For listeners, they provide useful information and entertaining content in a low-commitment format. For podcasters, they provide improved reach, personal branding and a potential revenue stream.

In this episode of Masters of Marketing, Vuk Zlatarov, Managing Partner of Creitive Ventures, Co-Founder and CEO of Poddster and Host of The Change Officer podcast, joins Bassem Saber for a deep dive into the world of podcasting, showcasing its efficiency as a marketing channel from a B2B perspective.

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Vuk and Bassem also discuss other intriguing topics such as:

  • Whether influencer marketing is worth the money
  • How email outreach may or may not work for your specific business
  • The importance of testing across marketing efforts
  • Whether working with a digital marketing agency is right for your business

This episode is presented by our host, Bassem Saber, with special thanks to Vuk Zlatarov for his unique insight.

Enjoy!

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