Bounce Middle East: How They Market Themselves & How They Grow Their Brand Globally

Bounce Middle East: How They Market Themselves & How They Grow Their Brand Globally

How to market a global brand effectively & efficiently

Managing global marketing efforts for a major brand will always be a challenge, but when you have the right team and partners by your side, it becomes much simpler.

Manuri Anthonis is the Director of Marketing at Bounce Middle East, one of the region’s premier entertainment venues and a top entertainment brand globally.

Join us as Manuri delves into the growth and marketing strategies she employs at Bounce, how she thinks about organic content vs. paid media, and the team members and external partners that have helped her grow the Bounce brand across various locations in the Middle East.

The episode is also available on

Manuri and Bassem also discuss other intriguing topics such as:

  • Whether boosting organic content is a good idea.
  • Whether GA4 is a needed improvement on UA.
  • Whether it’s important to localize your marketing.
  • How to leverage experimentation to achieve success.

This episode is presented by our host, Bassem Saber, with special thanks to Manuri Anthonis for her unique insight. 

Enjoy!

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