Automotive Marketing, Sales, and How to Provide the Right Customer Experience with Wassem Derbi

Automotive Marketing, Sales, and How to Provide the Right Customer Experience with Wassem Derbi

The keys to success in automotive marketing

Marketers in the automotive industry face a unique set of challenges that others may not even consider. Due to long sales cycles and the large commitment needed from customers, successful automotive marketers operate in a way that is not too dissimilar to B2B marketing while still communicating in a way that fits a B2C audience.
In this episode, Wassem Derbi, one of the region’s most renowned automotive marketers, explains how salespeople and marketers can provide exceptional service and achieve exceptional results.

The episode is also available on

Wassem and Bassem also discuss other intriguing topics such as:

  • Whether digital or traditional advertising is more important in today’s market.
  • Some of the problems of working with influencers.
  • How to create exceptional customer experiences.
  • How to properly leverage data to build future success.

This episode is presented by our host, Bassem Saber, with special thanks to Wassem Derbi for his unique insight.

Enjoy!

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