(Arabic) Social Media and Influencer Marketing from the Eyes of Wadih Elnajjar

(Arabic) Social Media and Influencer Marketing from the Eyes of Wadih Elnajjar

Why influencer marketing doesn't always work

Some social media “influencers” discredit the name. Others add enough value to their audience to become a true star. Wadih Elnajjar is the type of content creator who has been in the industry for years, and whose experience, following, and engagement rates are unmatched within the region.

The episode is also available on

Wadih and Bassem also discuss other intriguing topics such as:

  • The difference between working with an influencer and a star.
  • The pitfalls that many businesses fall into with influencers.
  • Why influencers need to be more selective in collaborations .
  • How to build and maintain a highly engaged audience.

This episode is presented by our host, Bassem Saber, with special thanks to Wadih Elnajjar for his unique insight. 

Enjoy!

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