Marketing Automation

Lifecycle Marketing | Marketing Automation

All marketers know that there are dozens of moving parts involved when it comes to developing a digital strategy. For omnichannel marketers, staying on top of deadlines and ever-changing trends can feel almost impossible—but not with Igloo.

With the help of our marketing automation services, you can streamline the numerous tasks involved in your advertising campaigns, consumer journey management, lead scoring, analytics, and more. Just give us a call to find out how!

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What is Marketing Automation and Why Does it Matter?

While many businesses are aware of marketing automation, few have a perfectly clear idea of how it can help with growth and scalability.

At Igloo, we define marketing automation as using software to automate repetitive marketing tasks. We typically integrate this software with your customer relationship management (CRM) protocols to nurture your leads throughout various stages of the consumer lifecycle.

By investing in our marketing automation services as early as the development stage, you can reap the following benefits in the long run.

Improved Efficiency

By reducing staffing costs through automation, we can help you develop a more efficient and productive internal process. With our help, your team can focus more on its creative output and make bigger decisions.


Did we mention that our marketing automation systems are highly scalable? We develop our automation strategies using scalable tools that, more often than not, price by demand so you only ever pay for features you use.

Personalized Marketing Strategy

The beauty of marketing automation is its ability to make your buyer communications feel more personal. We help you craft meaningful messages to targeted audiences, segmenting them according to behavior and preferences. Then, we use this information to track your most engaged leads and win their business.

Accurate Insights

Speaking of tracking, part of our marketing automation scheme is more accurate reporting. We can reduce human error and simplify your more cumbersome tasks through automation software. Overall, you’ll get a more detailed look at your marketing strategy’s friction points and learn how to improve them.

Succeed by Automating Your Marketing Strategies

Ask yourself: could your inbound marketing strategy use improvement? Do your marketing and sales teams feel a little disjointed? Are you not driving enough prospects into your sales funnel?

If you’re struggling to find a way to make your marketing more effective and cost-efficient, our experts at Igloo can help. Book a consultation with us today to find out how we can transform your marketing strategy into a hyper-effective lead-builder!


Our Marketing Automation Services

If you’re looking for the right marketing automation solution to help scale your business, here are the ways we can help.

Lead Management

By tracking where your leads come from and how they behave, we can better position your brand to make the most out of every new impression. This data also helps us pinpoint your most effective keywords and the areas of your marketing strategy that you can improve.

Competitor Tracking

One of the best ways to get ahead of your competitors is to know what they’re doing right—and what you can do better. We keep a close eye on what techniques your competitors employ to improve their SEO and digital campaigns and keep you ahead within your market.

Customer Relationship Management

If you think your CRM systems could use some improvement, we can be the solution you need. Our enterprise software allows us to monitor prospect interactions and retrieve vital information that we can use to improve your brand’s long-term relationships.

We can improve your lead generation strategies, automate lead scoring, optimize lifecycle management campaigns and efficiently manage your entire consumer database with this data.


As the world’s leading talent development and transition company we at LHH|Gulf believe in working in collaboration, and building strong working relationships with our partners. We appreciate Igloo for their technical skill and support as well as their flexibility and commitment to getting to know our business. We have been encouraged to raise questions and through discussion Igloo have identified solutions to our needs. Igloos’ flexible and personable approach has supported us move forward and set measurable targets to monitor our progress. We are looking forward to continuing to work together and would recommend Igloo’s services to any business considering any of their services.

Karen Oliver | Managing Director

We were seeking a professional experienced Dubai based web developer that could re-design our website using a WordPress template. Igloo was recommended to us, and they did not disappoint. As leader in interior fit out solutions we needed a new website that showcased our interior projects, communicated our services and sustainability values – without compromising on the design and user experience. During development Igloo were very responsive to design suggestions and helped advise us on best options for enhancing the user experience. We are delighted with our new website and have already recommended their services.

Sally Jones | Marketing Manager

I work in a company involved in the Medical industry. We initially reached out to Igloo for a few specific services, yet over time we have asked them to take on more and more, as we were clearly impressed by what they had to offer!
Not only has Igloo been extremely professional, they have also gone above and beyond what we initially expected from them, making an extra effort to cater to our individual needs.
I love the personal attention that Igloo gives to its clients, and am really happy with their services- hope that they can keep it up!

Shehzeen Ahmad | Manager

Based on my experience, Igloo is one of the best website designers and developers in the industry thanks to their professional team and top-notch service. The staff in Igloo has an in-depth knowledge of the services they provide, and they are able to demonstrate it by delivering outstanding results.I was impressed by their creativity and attention to detail every step of the way. They make sure they understand their clients’ needs, which is why I highly recommend Igloo to any business who needs a website.

Aksana Bazhdugova | General Manager

As leader in our industry, communication, marketing and branding are important part of our day-to-day business. Brand awareness and positioning are of strategic importance and this is best left to experts.The Igloo team have assisted us with our social media activities, marketing and website solutions so far as well as working on special projects.

Romain Liot | Managing Director
High-Tech Marketing

Working with the latest technology we design.

Considered Design

We respond directly to a project’s objectives.

Creative Collaboration

We love working with people who embrace the design.

Impeccable Service

Great service is achieved through professionalism.

Understand situation

Working with the latest technology we design.


Do you guarantee results?

Yes, we do. When digital marketing is done right, then an agency should be able to guarantee results.

What industries do you work with?

We work with various industries including FMCG, E-Commerce, Real Estate, Automotive, Healthcare, Education, Law, Finance, and more.

Do you share monthly reports?

Yes, we do. We also share a real-time report that our clients can access 24/7 through a link.

Which digital marketing channels we should invest in?

The answer varies from business to business, it’s better for some businesses to focus on push marketing like Social Media & Display Ads, and some on Search Ads and SEO.

Where is your digital marketing team based?

Our team is based in Dubai, France, UK, US, Serbia, Poland, India, and Lebanon.

What is better SEO or Google Ads?

Both are good. It depends if you are looking for quick results or long-term. Google Ads can go live immediately and started generating sales, while SEO takes months to start generating you a good amount of traffic and sales. SEO traffic quality is usually more qualified as the users that know the difference normally don’t trust ads.


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