Logo and Brand Guidelines / Style Guides

Logo and Brand Guidelines

Cultivating brand recognition involves being cohesive, recognizable, and memorable. From your social media accounts to your primary website and offline presence, every element has to come together. With the help of our design experts at Igloo, you can develop a brand guide that improves credibility and streamlines your processes.

Contact us today if building brand guidelines is on your list of things to do—we can help empower your team and tell your story effectively.

Be Consistent, Be Remembered

It can take between five and seven impressions for a consumer to remember your brand, so if consistent isn’t a word you’d use to describe your business, it may need a makeover!

Choosing the right colors alone can improve brand recognition by up to 80%, so if you aren’t already crafting your brand guide, now is the best time to do so.

What’s in a Logo?

One of the most defining aspects of a brand is its logo. Logos are intended to be attention-grabbing and make a strong first impression. At Igloo, we create logos that define your brand identity and separate you from the rest.

When developing a logo, we consider everything from color choices to brand psychology. Our logos don’t just satisfy internet appeal—they also further your marketing efforts and define your business.


Why Brand Guides Matter

Did you know that cohesion and consistency play a significant role in developing brand trust? If you aren’t already convinced that our branding services are relevant to your business, here are a few reasons why our help is essential.

Strong Brand Identity

Strong brand identities rely on consistency. It clarifies what your business represents through visual elements like color palettes and your tone of voice. At Igloo, we have ample experience developing brand personas for startups and businesses looking to revamp.

Customer Loyalty

High-quality products and services are not enough to keep customers happy—most of them also seek positive customer experiences. You can expect repeat business and steadier profits by creating guidelines that help retain these experiences.

Increased Revenue

Brand consistency has the potential to increase revenue by 23%. By outsourcing a singular team that works with a deep knowledge of your brand, you can significantly improve your bottom line.

Streamlined Processes

Brand guidelines aren’t just useful for consumers—they’re also helpful for your native design team as they carry out your communications and marketing plans.

Get Noticed and Drive Real Results

Establishing your brand guidelines isn’t just about avoiding confusion and giving your marketing team something to work with—it’s about developing a foundation that consumers want to stay loyal to.

If you’re struggling to bring your brand concept to life, consult with our experts today to put the pieces together.

Our Logo and Brand Guideline Services

At Igloo, we produce on-brand content, no matter the medium you choose. Below are the premier logo and brand guideline services we provide.

Brand Messaging

Are you unsatisfied with your brand’s value propositions, messaging pillars, or overall direction? We can guide you through developing every aspect of your brand: from taglines to unique selling points that make your brand shine.

Brand Essence

Your company’s core identity will not only influence its tone and personality, but how consumers perceive it. We help piece together the parts of your brand that make it complete and recognizable.

Visual Elements

From your logo and color palette to your typography and iconography, we thread together all aspects of your brand guide to create one cohesive look.


Branding is a complex topic that we could discuss for hours on end. If there’s anything you need to know that wasn’t covered in this page, feel free to contact us.

As the world’s leading talent development and transition company we at LHH|Gulf believe in working in collaboration, and building strong working relationships with our partners. We appreciate Igloo for their technical skill and support as well as their flexibility and commitment to getting to know our business. We have been encouraged to raise questions and through discussion Igloo have identified solutions to our needs. Igloos’ flexible and personable approach has supported us move forward and set measurable targets to monitor our progress. We are looking forward to continuing to work together and would recommend Igloo’s services to any business considering any of their services.

Karen Oliver | Managing Director

We were seeking a professional experienced Dubai based web developer that could re-design our website using a WordPress template. Igloo was recommended to us, and they did not disappoint. As leader in interior fit out solutions we needed a new website that showcased our interior projects, communicated our services and sustainability values – without compromising on the design and user experience. During development Igloo were very responsive to design suggestions and helped advise us on best options for enhancing the user experience. We are delighted with our new website and have already recommended their services.

Sally Jones | Marketing Manager

I work in a company involved in the Medical industry. We initially reached out to Igloo for a few specific services, yet over time we have asked them to take on more and more, as we were clearly impressed by what they had to offer!
Not only has Igloo been extremely professional, they have also gone above and beyond what we initially expected from them, making an extra effort to cater to our individual needs.
I love the personal attention that Igloo gives to its clients, and am really happy with their services- hope that they can keep it up!

Shehzeen Ahmad | Manager

Based on my experience, Igloo is one of the best website designers and developers in the industry thanks to their professional team and top-notch service. The staff in Igloo has an in-depth knowledge of the services they provide, and they are able to demonstrate it by delivering outstanding results.I was impressed by their creativity and attention to detail every step of the way. They make sure they understand their clients’ needs, which is why I highly recommend Igloo to any business who needs a website.

Aksana Bazhdugova | General Manager

As leader in our industry, communication, marketing and branding are important part of our day-to-day business. Brand awareness and positioning are of strategic importance and this is best left to experts.The Igloo team have assisted us with our social media activities, marketing and website solutions so far as well as working on special projects.

Romain Liot | Managing Director
High-Tech Marketing

Working with the latest technology we design.

Considered Design

We respond directly to a project’s objectives.

Creative Collaboration

We love working with people who embrace the design.

Impeccable Service

Great service is achieved through professionalism.

Understand situation

Working with the latest technology we design.


Do you offer packages?

Based on your needs, we offer you tailor-made packages and options.

Is your team based in Dubai?

Yes, our Head of Design and some designers are based in Dubai, and some in other cities around the world to serve our global clients.

How many years of experience your team has?

All our designers have a minimum of 5 years of experience, and the most senior ones have over 15 years of experience.

Which industries do you specialize in?

We have worked with many industries in the B2C and B2B industries. We will be happy to share with you our work when we are in contact with you.

What if I don’t like the branding work provided?

We share with you multiple concepts and a set of revisions, in order to ensure we achieve your branding requirements.

Do you offer flexible payment terms?

Yes we do. We will share our offering when we are in contact with you.


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