Insights and Analytics

Digital Marketing Insights and Analytics

Data analytics play a central role in improving business decision-making processes and outcomes. Data-driven companies are 23 times more likely to acquire customers, while 83% of business leaders use insights to gain a competitive edge in the market.

If insights and analytics are not yet part of your marketing strategy, there are many reasons why they should be. At Igloo digital marketing agency, we use big data to inform your business decisions, communicate with customers, and enhance online and offline shopping experiences.

How Digital Marketing Analytics Can Benefit Your Business

The better you understand your customers, the more likely you can get them to convert; but how can you more deeply understand their pain points and desires? The answer is simple: actionable insights. Here are a few other ways your business can benefit from big data.

Better Engage Customers

The key to better consumer engagement is providing value. Big data can help you identify weak points in your sales journey and create more realistic targets.

We help determine where your strategy might be lacking and use actionable insights to make relevant recommendations to potential buyers.

Make Clear Product Improvements

Product development doesn’t stop as soon as your offers hit the market. Consumer needs constantly change, so even the most effective products are at risk of becoming obsolete.

At Igloo, we develop a log of customer suggestions and feedback that we can use to inform product improvements. We don’t just consider what customers want to change about your product; we also take an in-depth look at why your existing product isn’t meeting their needs.

Improve Support Resources

Contrary to popular belief, you don’t lose a customer when they become dissatisfied with your business. By determining which customer interactions are causing dissatisfaction, we can determine how best to address specific issues.

Big data can also identify holes in resource allocation, indicating where customer service might be lacking.

Mitigate Risks and Setbacks

Business risks are inevitable, no matter how much you prepare for them. However, data analytics can help you better understand these vulnerabilities and implement the appropriate prevention strategies.

For instance, if your business has previously experienced uncollected receivables, we can develop a system for identifying unpaid invoices, lost checks, and other related materials.

In addition, we can use data analytics to minimize losses, especially if your business is undergoing a fluctuation in product demand. We create statistical models to make automatic recommendations based on your profits, returns, and customer-related metrics.

Enhance Data Security

Many businesses will experience data breaches at least once in their lifetime. However, by processing and visualizing relevant data, we can determine the cause of specific attacks and what measures to take to prevent them from reoccurring.

We can develop statistical models to flag anomalies and alert security professionals to keep your UAE business safe 24/7.

Increase Sales

Data analytics can flag negative experiences within your sales funnel that keep customers from following through with a purchase. By running predictive models on transaction data, we can determine the best methods for sales closing, ultimately increasing your profits and returns.

Grow Your Business with Accurate and Actionable Insights

Getting a clearer picture of your data in relation to the customers you’re servicing is the best way to drive success. If you’re having trouble making sense of what your numbers mean, we at Igloo have the experience and expertise to inform your decision-making process.
If you’re ready to start growing your Dubai-based business, reach out to us today to book a consultation.

Our Insights and Analytics Services

Without valuable business insights, your business metrics become meaningless numbers. Fortunately, our data analysts at Igloo can bridge the gaps between big data and your business decisions with the following services.

Google Analytics

One of the best ways to make sense of your numbers is Google Analytics. This tool encompasses all of your online marketing efforts and can help us inform your campaigns and strategies more effectively.

Through our Google Analytics consulting services, we can help customize goals, segment your audiences, and create custom monthly reports that reflect campaign performance.

Conversion Rate Optimization

An integral part of your business success is how well your marketing materials encourage consumers to convert. We can determine your website’s usability through conversion rate optimization, audit existing conversion efforts, develop raw heatmap data, and review aesthetic elements.

We then determine your website’s strengths and weaknesses and make data-back recommendations. Ultimately, our goal is to increase sales and form completions.

Customer Experience Optimization

A positive customer experience is what gets consumers to convert. We use business data to make recommendations tailored to your customer journey, reviewing touch points across all channels.

Social Media Management

If you regularly run social media campaigns, measuring their success is imperative to driving sales and returns. We ensure that your campaigns are reaching the right audiences and determine the most appropriate ad spend to maximize returns.

Pay Per Click Management

If running a PPC campaign for your business, we can oversee performance and provide follow-up reports regarding any observations or recommendations.

With our PPC management services, you can make more deliberate choices regarding keyword selection, ad remarketing, ad copy, and visual elements. Throughout the duration of your campaign, we will provide a renewed and tailored strategy that informs your custom ad copy, bid optimization strategy, and keywords.

Prescriptive and Predictive Analytics

For your business to evolve, you should have a general idea of what to expect as the industry changes. We perform prescriptive and predictive analytics tracking to make decisions based on past, proven trends and drive the future results you want.

Bespoke Industry Solutions

We tailor our data-driven solutions to your business and can deliver industry-specific services. We have specialties in providing actionable insight plans for those in retail, telco, health, technology, and other backgrounds.


As the world’s leading talent development and transition company we at LHH|Gulf believe in working in collaboration, and building strong working relationships with our partners. We appreciate Igloo for their technical skill and support as well as their flexibility and commitment to getting to know our business. We have been encouraged to raise questions and through discussion Igloo have identified solutions to our needs. Igloos’ flexible and personable approach has supported us move forward and set measurable targets to monitor our progress. We are looking forward to continuing to work together and would recommend Igloo’s services to any business considering any of their services.

Karen Oliver | Managing Director

We were seeking a professional experienced Dubai based web developer that could re-design our website using a WordPress template. Igloo was recommended to us, and they did not disappoint. As leader in interior fit out solutions we needed a new website that showcased our interior projects, communicated our services and sustainability values – without compromising on the design and user experience. During development Igloo were very responsive to design suggestions and helped advise us on best options for enhancing the user experience. We are delighted with our new website and have already recommended their services.

Sally Jones | Marketing Manager

I work in a company involved in the Medical industry. We initially reached out to Igloo for a few specific services, yet over time we have asked them to take on more and more, as we were clearly impressed by what they had to offer!
Not only has Igloo been extremely professional, they have also gone above and beyond what we initially expected from them, making an extra effort to cater to our individual needs.
I love the personal attention that Igloo gives to its clients, and am really happy with their services- hope that they can keep it up!

Shehzeen Ahmad | Manager

Based on my experience, Igloo is one of the best website designers and developers in the industry thanks to their professional team and top-notch service. The staff in Igloo has an in-depth knowledge of the services they provide, and they are able to demonstrate it by delivering outstanding results.I was impressed by their creativity and attention to detail every step of the way. They make sure they understand their clients’ needs, which is why I highly recommend Igloo to any business who needs a website.

Aksana Bazhdugova | General Manager

As leader in our industry, communication, marketing and branding are important part of our day-to-day business. Brand awareness and positioning are of strategic importance and this is best left to experts.The Igloo team have assisted us with our social media activities, marketing and website solutions so far as well as working on special projects.

Romain Liot | Managing Director


High-Tech Marketing

Working with the latest technology we design.

Considered Design

We respond directly to a project’s objectives.

Creative Collaboration

We love working with people who embrace the design.

Impeccable Service

Great service is achieved through professionalism.

Understand situation

Working with the latest technology we design.


What is better PPC or SEO?

Both are important. PPC, like Google Ads and Social Media Ads help a business generate traffic immediately and at scale. SEO creates more credibility as users generally trust brands that rank high on search engines organically. The downside of SEO that it takes a long time, and in any time can lose traffic due to competitors winning rankings.

Where is your PPC Team based?

Our PPC team is based in the UAE and other countries around the world to serve our global clients.

Does your team create the ads and content?

That depends on the client’s needs. In short, yes we do; we have a team of creative writers, designers, and videographers to assist you with your needs.

What industries do you work with?

We work with all industries in both B2B and B2C businesses. We have serviced over 150 clients to date with their PPC needs.

Do you sell Google and Social Media Ads Packages?

We tailor-make packages for our clients as every business has different needs.

Can I choose keywords for my Google Search Ads Campaigns?

Yes of course. In general, our Google Experts make a detailed keyword research which is shared with you for feedback and approval before launching the campaigns.


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