Business owners undervalue the benefits of PPC advertising. As a result, they miss out on a huge opportunity to grow their online businesses quickly and profitably.
PPC or pay-per-click advertising is an excellent way to reach out to potential customers quickly and promote your products or services, whether through Google Ads, Bing Ads, Facebook Ads, or Twitter promoted tweets.
What is PPC advertising?
PPC, also known as paid search advertising, is a component of Search Engine Marketing (SEM).
Together with search engine optimization (SEO), they are the primary methods for targeting people who use search engines (primarily Google and Bing) to find answers to questions, general information, or products to purchase.
PPC advertising, as the name suggests, means that you only pay when someone clicks on your ad.
This approach has evolved over time, and PPC campaigns may now employ alternative pricing models such as CPM (cost per thousand impressions) or CPA (cost per action, like when a click on the ad leads to a conversion).
The main idea behind PPC is that it allows you to reach a specific audience quickly by choosing who will see your advertisement (either by entering specific keywords or demographic criteria), and you only pay when someone takes action on your ad.
This being said, let’s check out why PPC advertising is crucial to businesses trying to solidify their place in the market.
PPC advertising is cost-effective
When you first start with PPC advertising, don’t spend all of your money on your first campaign; instead, start with a moderately sized campaign and then increase your budget based on the outcomes.
Everything is measurable, from the impressions your advertising will receive to the clicks, visitors to your website, and conversions, so make sure you thoroughly research these figures before investing additional money.
If you are new to running advertising, it is best to employ pros to set up the campaigns for you. Even if you cannot afford to have them optimize the campaigns on a monthly basis, you will know that your “base” is accurate.
Note, however, that while It’s common to have non-profitable advertisements at first (the optimization process can take many months), you shouldn’t invest long-term money without a good return.
PPC advertising allows you to control your budget
In relation to it being cost-effective, one of the most significant advantages of PPC advertising is that you always have a direct hold on your budget. Thus, if you see that your current level of spending isn’t generating as many leads as planned, you can increase it at any time in reasonable increments. Conversely, you can always scale back when new priorities come up.
You can set daily, weekly, and monthly spending limits—you can also have it terminated should you wish to. Simply put, you have complete control over your budget.
Search engines reward companies who run effective PPC advertising campaigns that result in increased conversions at a reduced cost per click.
PPC advertising gives you quick results
When you run an e-commerce website, you need traffic, and not just any traffic, but focused traffic that can lead to increased sales and business.
When it comes to focused traffic, SEO is the first thing that comes to mind, but we all know that it takes time to work; thus, the next best choice that can get you targeted traffic quickly is PPC advertising.
You may increase your leads by using simple statistics on the type of target audience your business plans to address. These statistics may include the age range, location, and even the purchasing schedule of the audience.
For example, you may choose which keywords to show your ads for with Google Ads, and they will appear at the top and bottom of Google search results. You can also define your target audience using Facebook Ads based on the many demographic characteristics it offers.
While SEO can help with generating leads, it cannot help a new business develop quickly. SEO might take months or years to generate targeted traffic, but results from PPC advertising are nearly instantaneous.
PPC advertising works well with other channels
PPC advertising is an integral part of your digital marketing strategy and complements all other marketing channels.
You can, for example, employ dynamic search ad campaigns and let PPC advertising determine which keywords are a suitable fit for your website. It can also be used to test the performance of various keywords, allowing you to determine which keywords to target with long-term SEO.
Take it a step further by utilizing PPC advertising to increase the number of installs for your mobile app and boost your mobile marketing. You may also use PPC advertising to increase email signups and improve the effectiveness of your email marketing campaigns.
Moreover, PPC advertising is excellent for optimizing local SEO! You can use PPC advertising to bring customers to your storefront or to receive direct calls from clients looking for items and services in your area.
PPC advertising gives you much-needed data
The amount of data you may be able to acquire from your campaign is one of the most exciting features of PPC advertising. For example, each ad will include data and performance information, as well as impressions, clicks, and conversions.
These methods can then be employed to improve your strategic marketing as well as other advertising initiatives in the future.
With these, you can cross-reference where your competitor is ranking and construct a good profile of what statistics your competitors are using throughout their PPC advertising with a little help from market analysts.
The bottom line
PPC works well for practically every form of business.
It can be used to sell items and services, create brand awareness, and generate new leads through Google or social media sites. In a competitive market, you may utilize PPC to further expand your business online by taking advantage of all of the benefits stated above.
In sum, PPC advertising is a must-have tool for practically any organization, and if you aren’t already using it, you are passing up significant potential for growth.
Drop us a message at Igloo today to learn more about how you can maximize the benefits of PPC advertising!