How To Stand Out On LinkedIn

Unlike other social media platforms, LinkedIn is less about choosing the right selfie or mastering trendy banter and more about using content to amass an audience and showcase your skill set. With thousands of new articles per week on LinkedIn many your business should be using the platform to maximize your brand exposure.

There is indeed a strategy for growth on LinkedIn that can help you start meaningful conversations with people and communities. Here are 5 tips to help expand your audience and business on LinkedIn:

    1. Follow what’s trending

LinkedIn’s latest update is Trending Storylines, an extremely important feature to prioritize when it comes to garnering heightened exposure amongst your industry. Just last month LinkedIn launched this curated news feed highlighting the day’s trending news stories, personalized around one’s interests and connections.
Much like hashtags on any other social network, trending storylines allows your commentary on a certain subject to be found in the cumulative feed of others also speaking on that topic. This goes for published stories as well as status updates, setting the perfect environment to broadcast your point of view through both short- and long-form content.

    1. Choose the right images

Most of what’s viral on social media is more about the visual assets than the copy. The same applies for engagement when publishing on LinkedIn. As other forms of media fight for reader’s attention, the graphic that accompanies your writing needs to be just as engaging.

Within LinkedIn, the header photo is what leads people to click on your article just as much as the title. It’s what everyone sees first when scrolling down their feed or searching within a LinkedIn Group.
What kind of visual are you choosing to set your content apart? With the abundance of articles published per day on LinkedIn, you will need to implement something unique, eye-catching and a complement to the core of your article — even if it means commissioning a freelancer.

    1. Timing is vital

As a business professional, writing to other business professionals, it’s vital that you take everyone’s schedule into consideration when looking to publish.

The best writers have aligned their posting schedule with anticipated activity on LinkedIn. As someone who’s a part of the audience you’re writing to, assume their role for a second when you’re deciding to push your content live. Monday mornings are usually inopportune times, as many of the readers you want to reach are catching up on the weekend’s emails. This same thought process applies to Fridays, when people are just as busy finishing their work in preparation for the weekend.

Thus it is said that Tuesday through Thursday is the optimal time to publish. Posts that are published on Thursdays typically see the highest average total views, closely followed by Sunday as far as user activity.

    1. Don’t forget to distribute

It’s important to remember that your work isn’t done once it’s published. Dismissing distribution is simply throwing all your hard work away. Whether you’re targeting consumers or delivering B2B focused content, syndication is vital on LinkedIn. Where are you sharing what you’ve written and with whom?

Consider pushing your work to relevant LinkedIn Groups because these communities are full of decision makers in your respective industry, which is a prime opportunity to introduce them to you and your brand. But, at the same time, it must provide true value to drive organic and invested traffic your way.

    1. Taking advantage of the algorithm

Engaging in conversation with those who comment or share your content is crucial for growing your readership on any platform, but it’s 10 times more important for your success on LinkedIn.

LinkedIn’s algorithm works in way that when a user likes or comments on an article of yours, it appears on his personal feed. Use this to your advantage by starting a conversation with those who have responded to your work. Interaction in the comments section of an article is the reason behind many of LinkedIn’s successful content. Not to mention that the most engaged threads will get pinned to the top of the comment section.

Getting in front of the masses isn’t by chance, thankfully there are a series of techniques using your comments as a conversation that carries throughout LinkedIn. Tagging other individuals who have a following is another method of garnering more exposure. Don’t be afraid to mention other thought leaders to showcase other credible perspectives.

By Carla Castillo Managing Partner
If you are looking for a social media agency in Dubai, get in touch with Igloo.

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