The question that flows through many entrepreneurs’ minds is how to boost sales with PPC advertising. While it has been a proven moneymaker for a long time, it’s a relatively new method that has penetrated every aspect of our lives. With that said, some people still wonder whether or not PPC is a good way to advertise or not, while some others still wonder if it’s worth it. Let’s explore these questions and learn more about some pros and cons of using the PPC advertising method that’s meant to boost your sales.
PPC is an excellent way to get your site ranked higher in the search results for a particular search term. The more relevant your site is to the search phrase being searched, the better you’ll fare in the organic search results. So, it would be best to target the right audience by choosing terms that are commonly searched. However, the trick is knowing how to choose the right keywords so that you can get your site indexed and ranked in the top 10 for your selected search term.
PPC Advantages & Disadvantages
1. Advantage You’ll Get from High Ranking in SERP
Achieving a high ranking in the search results provides you with a great deal of free marketing while increasing your traffic flow. Achieving a top 10 listing will increase your website traffic by leaps and bounds and allow you to do far more than just market your product or service. If your site gets listed, your web hosting company will take care of all of the backlinks you need to help your site move further up in the rankings. What this does is increases the overall traffic and sales.
2. Advantage from Increased Website Visibility in SERP
Once you’ve chosen a keyword to target, there are several ways you can increase your site’s visibility in the search results. One way is to become an affiliate and sign up with various services that may raise your visibility even further. Consult professional PPC agency in Dubai for more affiliate information. Moreover, you can purchase ad space in search engines or use other paid advertising methods. The more exposure to PPC and other options you have, the more likely your website will become visible in the SERP.
3. Disadvantage You Can Experience from Low Ranking
Not having your site in the top 10 listings for a specific keyword can negatively affect your sales. It can cause a lot of wasted time spent on trying to improve your overall ranking. If you want to see immediate sales, you have to be in the top 10 listings for the targeted keywords.
4. Disadvantage You Can Get from Poorly Optimized Website
Before you decide to spend any money on advertising, ensure that your website is fully optimized. Also, every PPC agency in Dubai will tell you to read the entire ToS (Terms of Service) for each program you sign up with so you’d avoid any potential problems later. A poorly optimized website won’t get you a high ranking in SERP, which, in turn, won’t boost your sales. Even worse, it’ll make your website almost invisible to anyone looking for it. Each PPC agency in Dubai knows that it’s of utmost importance to fully optimize your website in order to achieve the results you strive for.
So, how can you boost sales with PPC? Even though the sky is the limit, utilizing carefully chosen keywords and building links with relevant sites is how you can boost your SEO dramatically. When done correctly, PPC ads will even direct targeted traffic directly to your sales page, where you can further capitalize off the visitors.
Successful Methods to Boost Your PPC Sales
Listen to the PPC management agency in Dubai you’ve hired as it’ll help you understand how you can boost your overall sales and increase revenue via PPC.
1. Develop a Rock-Solid Account Structure
The foundation to achieving incredible PPC performance is a rock-solid account structure. People tend to dive into building their accounts without the basic knowledge on how to do it properly, and that’s when the problems begin. That’s why it’s vital to hire the best PPC management agency in Dubai to do it on your behalf.
2. PPC Keywords with High-Performance Rates are Crucial
How to know if a specific keyword is performing as high as you’d want it to perform? This depends on your goals as well as on which key performance indicators (KPIs) are important to you. Start by identifying the click-through rates and conversions, as these are two incredibly vital metrics that’ll help you determine if your campaigns are successful.
Upon identifying a great keyword, you should utilize a tiered bidding strategy on that particular keyword. Tiered bidding is when you’re bidding on the same keyword that has all four match types. The more restrictive you are with each match type, the more you’d want to bid as the traffic quality will increase significantly.
3. Negative Keyword Lists Building is a Must
Another thing every PPC agency in Dubai will tell you to look after is building a negative keyword list, and it shouldn’t be as hard as it may sound. However, continuously building up and monitoring all negative keyword lists will undoubtedly help you to reduce the overall costs. Moreover, you’ll significantly improve results, especially if you utilize broader match types.
4. Come Up with New Ad Text & Optimize Ads
If you aren’t optimizing ad text in continuity, you’ll most probably encounter various problems. Superior ad text is an essential element that allows prospects to get to your website. Uncompelling ads with irrelevant keywords won’t attract potential customers to click on your ad, which ultimately results in less organic traffic to your website.
Do you know what you have to do to optimize your PPC performance continually? There’s plenty of things to consider before making your first move. If you’re still unsure which steps you should take to boost your sales via PPC advertising successfully, consult professionals at Igloo ME DMCC as we’re the best PPC agency in Dubai.