How Much Does Website Design & Redesign Cost in 2023?

Nowadays, websites are a business necessity. 46% of online consumers don’t trust a business without a website. So, if your website isn’t getting the traction it deserves, chances are you’re due for a redesign. However, these website upheavals don’t always come cheap—generally, a website redesign costs between $2,000 and $75,000, depending on complexity.

Whether your website needs better copywriting, good design, or more intuitive navigation, the cost of redesigning it can vary significantly. This guide will take you through the costs of giving your website a much-needed makeover.

What is a Website Redesign?

A website redesign involves technical changes, design element updates, content optimization, and functionality improvement. Depending on your specific needs, there are four website redesign structures.


Redecoration involves performing minor to major touchups on various website elements. You might alter color schemes, add images, edit videos, or update typography. 

Simple redecorations typically cost the cheapest because changes are entirely visual. With that in mind, simple redecoration won’t significantly impact conversions or marketing objectives.


Rewiring a website involves updating backend services like content management systems, accessibility features, and cloud storage. This redesign improves loading speed, navigation, and security.

Rewiring costs will vary according to subscriptions, plugins, potential migration plans, and service fees for technical experts.


Remodeling combines rewiring and redecoration to improve website visuals and overall performance. Costs for this redesign service are significantly higher, as the process involves hiring a web designer, backend developer, and technology experts.

In addition, remodeling is a time-consuming process. The good news is that a thorough remodel provides much-needed returns through traffic and click-through rates. 


As its title suggests, rebuilding a website involves a virtual upheaval of its entire structure. Everything happens from scratch. Website rebuilds are ideal for companies undergoing rebranding. 

However, rebuilds are costly, as they involve rewriting your website’s code.

Factors That Influence Redesign Costs

As we mentioned previously, a website redesign can cost anywhere between $2,000 and $75,000—so why the variance? Many factors can influence the cost of your website redesign.


Features, integrations, database use, content, responsiveness, and CMS implementation all dictate the complexity of your website redesign. In addition, some functionality edits may be platform-specific, requiring ample knowledge regarding WordPress, Weebly, Wix, or otherwise.

If you plan to implement API integrations, expect your final price tag to rise with each one. While you can be conservative with most of these elements, what you can’t compromise on is your database.

Website Size

Size pertains to how many pages you intend to publish on your website. In addition, factors such as content and visual elements can also impact each page’s overall size. 

Edits as simple as changing the images and typography on a particular page can be time-consuming and expensive—especially if your website is purely customized. 


When it comes to design, complexities like custom-shot images, animated vectors, and other branded elements can affect the final cost of your redesign. Complex designs aren’t the only factor influencing your redesign’s price tag—your design itinerary also plays a significant role in determining this number.

Consider the number of people involved, the required steps, the scope of integrations, and overall process.

Breaking Down Redesign Costs

On average, the upfront cost to build a website is somewhere in the $200 range, with an expected $50 monthly fee for maintenance. However, estimates may climb tremendously if you hire a designer or developer. Take a closer look below at how costs for web design in the UAE can vary.

Basic Design Costs

Generally, prices vary between agencies, freelancers, and in-house teams. However, this table can provide a ballpark measure of how much things cost. 

Remember, there are three ways to build and redesign a website—independently, on WordPress, or with the help of a web designer in the UAE. 

Generally, website builders are the easiest and most affordable design methods. Most builders exist on open-source platforms that may require additional fees for domains, hosting, and themes. 

Of the CMS options available to businesses, WordPress is the most popular option. Its user-friendly admin panel often make the associated costs worth it. WordPress’ open-source estimations begin for free, while a premium account for small-to-medium businesses begins at $15 a month. Enterprises might fare better with a VIP account, which can run you up $2,000 a month.

Alternatively, you might consider hiring a web designer. However, it is the most expensive option—but doing so may provide guaranteed returns. 

Website types also have corresponding estimated costs. For instance, an eCommerce or marketplace website will cost significantly more than a corporate website. The former can potentially set you back between $40,000 and $50,000, while the latter shouldn’t cost you more than $10,000.

These costs may fluctuate depending on requirements, features, customization, and complexity.

Freelance Costs

Outsourcing help for your website redesign is one thing—who you hire can influence how much you pay. Typically, freelancers charge between $2,000 and $5,000 for website designs. However, the final cost will ultimately depend on your specific goals.

For instance, if you require various template designs and functionalities, you can expect to pay between $10,000 and $20,000. How much experience a freelance designer has can also dictate their rates. Naturally, a more experienced freelancer with an expansive portfolio will be costlier to hire. 

Agency Costs

If your budget allows for it, you might consider hiring a team of seasoned experts to develop your new website. However, hiring an agency costs more than a freelancer. As a ballpark figure, expect to pay between $15,000 and $30,000 for a complete revamp.

But why the upper limit? Unlike freelancers, agencies spend additional time on user experience, SEO, marketing, and content. What sets agencies apart from independent designers is the effort that goes into developing a robust lead-generation campaign. 

Why is a Website Redesign So Expensive?

As experts predict a 2.7% rise in inflation in 2023, you can expect website redesign costs to increase accordingly. 

And, like most industries, website redesign costs come down to supply and demand. Now that modern businesses rely heavily on well-designed websites for marketing purposes, increased demand is an obvious factor in raising costs.

Simultaneously, websites are becoming increasingly advanced in their functionalities. While developing a drag-and-drop website with Squarespace or Wix will often suffice, enjoying the added kick of a first-class strategic website will demand more effort.

Unlike a decade ago, modern websites now feature self-selection tools to promote visitor autonomy while providing live chat functionalities to get customers to where they need to be as quickly as possible.

Plus, optimization is no longer just a nice-to-have. Instead, it’s necessary for any website runner and focuses on aspects like quick load speeds, enhanced user experiences, and ease of navigation. 

How to Save Money on a Website Redesign

While launching or redesigning a website in 2023 may cost a pretty penny, there are ways to lower your costs. To ensure that your website redesign is a sound and high-return investment, keep the following tips in mind:

  • Be picky with your integrations: When it comes to integrations, less is often more. After all, you don’t want to clog your website with unnecessary features that slow its load time. Keep your website functionality intentional—pick integrations that enhance customer experiences. Rely less on third-party plugins and evaluate which ones are necessary.
  • Automate your design process: Time is money, and spending too much of it will cost you more than you can afford. Streamlining design processes can reduce the time required to create pages and increase team efficiency.
  • Choose a good website host: While most website builders appear identical, they aren’t. Some are surprisingly restrictive. Pick one with helpful and intuitive online tools with a reasonable learning curve. If you’re building a website without outsourced help, you don’t want to spend too much time learning the ropes.
  • Have a solid goal: Knowing what you want your website to achieve can put your timeline and budget into perspective. Do you want to generate new leads? Are you rebranding? Thoroughly defining your goals can prevent overspending and keep you on track.
  • Distinguish between local and offshore: Choosing a developer in a nearby location may sound instinctual, but it can raise costs if operating out of America or Europe. By comparison, talent in the UAE and Asia often runs cheaper without undercutting performance. 

The Bottom Line

Developing a new website or undergoing a redesign involves significant costs. However, such an investment can do wonders for your returns. It’s cruical to thoroughly develop a budget and set specific goals to get a fair estimate that won’t run you more than you can afford.

If you’re looking for a web a fast-loading, aesthetically pleasing, and high-performing website, begin your journey with Igloo. Our award-winning web design in the UAE has produced dozens of websites for successful international businesses.


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