Nowadays, having a website is a must for almost every business. While social media is great for small businesses just starting out, websites are the best, primary method of engaging with clients when a business is looking to scale up. 

Many businesses want to take on as much ownership over their assets as possible—and we see the value in this perspective. However, when it comes to a website, choosing to outsource to an agency may be the most feasible and profitable way to go.

If you can relate to the struggle of putting together a website, but aren’t completely sold on the idea of outsourcing the task to a professional, we’ve listed some of the benefits of engaging a web development agency in building your business.

1. Web Development Agencies Know What Your Customers are After

Every good website is built on a sound strategy, and user personas are the foundation of these strategies. However, while you might have a clear idea of what your customers want out of a product or service, their online habits are likely less visible.

In the same way that you use your customers’ wants and needs to design what you sell, web development agencies use their insight and experience to build sites that address what your customers are after in an online experience.

You give yourself the advantage of working with a team that’s well-versed in strategy, messaging, and UX (user experience) if you hire a web development agency for your site. Specialists can guide you in the process of planning, designing, and creating a customer-centric website.

2. Outsourcing to a Web Development Agency Saves You Money

Learning how to build and optimize a website is expensive. It takes a lot in terms of actual and opportunity cost (i.e. the hours your in-house teams would spend studying) to even create effective sites using templated services like Squarespace.

It’s a myth that taking web design in-house will save you money in the long term. We’ve already mentioned that signing up for a good training course will cost a pretty penny, but consider the fact that bad design will cost you money for every would-be customer that you discourage. 

Having a web development agency handle the creation and management of your business’ website takes a lot off your hands, allowing you to focus your attention on more important things, such as your company’s overall strategy and finances.

3. Web Development Agencies Make it Easy to Track ROI

Tracking how much money you earn from your marketing efforts is essential if you want to keep your business profitable. When it comes to building and running a website, however, mastering the different metrics can be a very, very big challenge.

Unless you have the time and energy for a deep-dive into the theory and best practices of monitoring website performance or performing A/B tests, you’ll probably find it quite difficult to know if your website strategy is paying off.

Conversely, you’re likely to see a good return on your investment in professional agency website design. We mean this in every sense of the word: they’ll build a site that earns you customers, and they’ll demonstrate how well they’re doing along the way. 

A web development agency worth hiring can deliver reports and updates on the health and profitability of your website. They should be able to tell you how much money your website has made, which days of the week see the most business, and even which of your other marketing campaigns translate into digital sales.

4. Agencies Can Provide Consistent Support

Website development is only the first step. The real work begins when it’s time to maintain the website once it’s been developed, as website management for small businesses is a different service from website development.

Take into account the constant website management and support services your small business will require once the website is created when choosing to build a site yourself, pay a freelancer to do it, or partner with a professional agency.

When a freelancer’s work is over, you’ll likely be responsible for the continuing administration and upkeep of the site you just paid a lot of money to build.

Moreover, if you run into issues when working with a freelancer, they may not know how to address the problem or may not have the time to investigate further. As milestones are missed and project plans are stretched beyond scope, these delays can evolve into serious setbacks.

Specialists are generally on hand when you engage a web development agency to handle any difficulties that may emerge. When there are extra hands on deck to keep things operating on schedule, the remainder of the project can keep running on-track while the problem gets fixed.

5. Web Development Agencies Keep You Competitive

Creating a website may greatly assist a business in attracting more customers, and more and more company owners are turning to the internet to conduct their operations.

Increased sales are linked to an increase in the number of customers. It’s critical to maintain and enhance the website’s capabilities, as well as to include promotions from time to time, in order to drive sales.

A web development agency can usually complete a new website faster than a freelancer can accomplish it on their own. In a pinch, a web development agency can have the advantage of distributing the workload among numerous team members.

Unexpected events happen all the time, and when you have a team working on your project, they can deal with it immediately. This is especially significant when launching a new product or in other situations when the timing is critical.

Conclusion

Creating a website may appear to be a simple task at first, but no matter how confident you are in your abilities to do so, experienced web development businesses will undoubtedly provide you with superior websites.

Hiring specialists also means you may save a lot of time and effort while making more money. Websites created with a web development agency’s extensive knowledge will help you stay at the top of search results while also allowing you to update your instances on a frequent basis.

If you’re looking to engage a web development agency to create a website that works for your business, contact our experts at Igloo and avail of a free consultation today!