Drafted and executed a Google Ads strategy that consisted of Google Search Ads, and Google Display Ads for targeting and retargeting users that visited the website.

Audited the client’s accounts, campaigns, ad groups and ads, and set an action plan accordingly.

Audited the conversion trackers that were setup on GTM and Analytics, and revamped most of them as they weren’t setup correctly.

Drafted new varieties of ad groups and ads as part of AB testing to improve conversions.

Added more content on the website landing pages to improve conversions and increase the quality score.
Improved the title tags and meta descriptions to improve the CTR.

Added negative lists for each campaign to increase the ROI.

Tested different bidding strategies to improve the ROI.