Google Ads Case Study


To increase the number of students through Google Ads

Business: International School in Dubai
Years in Operation: 9
Markets: UAE
Languages: English/ Arabic
Competition: Medium

Work Executed

  • Drafted and executed a Google Ads strategy that consisted of Google Search Ads, and Google Display Ads for targeting and retargeting users that visited the website.
  • Audited the account, campaigns, ad groups and ads, and set an action plan.
  • Audited the conversion trackers that were setup on Analytics, edited, and added some.
  • Drafted new varieties of ad groups and ads as part of AB testing to improve conversions.
  • Added more keywords on the landing pages to improve the keyword quality score.
  • Added more content on the website landing pages to improve conversions.
  • Improved the title tags and meta descriptions to improve the CTR.
  • Added negative lists for each campaign to increase the ROI.
  • Tested different bidding strategies to improve the ROI.


  • As soon as the campaigns were launched, the client started receiving about 05 leads per day.
  • By month 3, the client was receiving about 15 leads per day.
  • By month 6, the client broke even.
  • By month 8, the client was profitable.
  • By month 14, the client’s ROI was 4X.
  • By month 18, the client’s ROI was 6X.
  • By month 24, the client’s ROI was 9X.

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