Google Ads Case Study

Objectives

To increase the ROI of Ad Spend

Business: Online Gift Shop in the UAE
Years in Operation: 3
Markets: UAE
Languages: English
Competition: High

Work Executed

  • Audited the campaigns and set an action plan.
  • Audited the conversion trackers, edited some, and added some.
  • Drafted new varieties of ads as part of AB testing to improve conversions.
  • Added new landing pages with specific keywords to improve the quality score.
  • Added more keywords on the current landing pages to improve the quality score.
  • Added more content including text, images, and videos on the landing pages to improve conversions.
  • Improved the title tags and meta descriptions to improve the CTR.
  • Added negative lists for each campaign to increase the ROI.
  • Tested different bidding strategies to improve the ROI.
  • Added more call to action buttons on the landing pages to increase conversions.
  • Added a WhatsApp option on the mobile version to improve the customer service and increase sales.

Results

  • Within 3 months of launching the campaigns, we increased the ROI by 3X.
  • By month 6, we increased the ROI by 4.7X.
  • By month 8, we increased the ROI by 5.9X.
  • By month 10, the client ROI was 9X of the total marketing investment.

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