To increase the ROI of Ad Spend
ONLINE GIFT SHOP IN THE UAE
YEARS IN OPERATION:
Audited the campaigns and set an action plan.
Audited the conversion trackers, edited some, and added some.
Drafted new varieties of ads as part of AB testing to improve conversions.
Added new landing pages with specific keywords to improve the quality score.
Added more keywords on the current landing pages to improve the quality score.
Added more content including text, images, and videos on the landing pages to improve conversions.
Improved the title tags and meta descriptions to improve the CTR.
Added negative lists for each campaign to increase the ROI.
Tested different bidding strategies to improve the ROI.
Added more call to action buttons on the landing pages to increase conversions.
Added a WhatsApp option on the mobile version to improve the customer service and increase sales.
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