To increase the ROI of Ad Spend
Business: Online Gift Shop in the UAE
Years in Operation: 3
- Audited the campaigns and set an action plan.
- Audited the conversion trackers, edited some, and added some.
- Drafted new varieties of ads as part of AB testing to improve conversions.
- Added new landing pages with specific keywords to improve the quality score.
- Added more keywords on the current landing pages to improve the quality score.
- Added more content including text, images, and videos on the landing pages to improve conversions.
- Improved the title tags and meta descriptions to improve the CTR.
- Added negative lists for each campaign to increase the ROI.
- Tested different bidding strategies to improve the ROI.
- Added more call to action buttons on the landing pages to increase conversions.
- Added a WhatsApp option on the mobile version to improve the customer service and increase sales.
- Within 3 months of launching the campaigns, we increased the ROI by 3X.
- By month 6, we increased the ROI by 4.7X.
- By month 8, we increased the ROI by 5.9X.
- By month 10, the client ROI was 9X of the total marketing investment.