The digital marketing space is ever-changing, and so are the technology and practices that shape it. Whether you’re a small business or an established brand looking to revamp your advertising strategy, knowing and using the latest digital marketing trends has its benefits.
If you’re unsure of where to focus your marketing efforts in 2023, this guide will refresh your marketing principles and how to drive success.
Digital marketing continues to trump its traditional counterparts for a reason—it’s accessible, shareable, and casts an undeniably large net. Below are a few other benefits you can reap from prioritizing your digital marketing strategy in 2023.
The financial benefits of inbound marketing significantly outweigh their outbound counterparts, and digital marketing is no exception. Consider this—your radio ad, billboard, or magazine spread may not produce the results you want, but you’ll still have to pay the same price.
With a digital marketing campaign, you have total control over where your money goes. Do you want to pivot from a PPC campaign to an Instagram spread? You can do so in just a few clicks.
Whether you plan to invest in a blog, social media campaign, or SEO, you can get the most bang for your buck with digital marketing.
While traditional advertising casts a wide net, it won’t provide measurable and insightful results. On the contrary, digital marketing is measurable in real-time in views, clicks, shares, and other interactions.
Do you want to know how many sales you’re making? Just check your software dashboard or built-in analytics.
An effective digital marketing strategy takes work, so it can take time to guarantee success. However, adjusting digital marketing strategies is easy—a few tweaks here and there, and you can bring your campaign one step closer to its ultimate goal.
Lead quality matters just as much as your conversion rates. After all, you can’t achieve conversions without interested leads. So, how do you rope people into your sales funnel?
Because digital marketing campaigns are measurable, you can pinpoint tactics that draw in the most leads and optimize your strategy to guarantee higher conversions.
In addition, you can target your strategies towards specific demographics to obtain higher-quality leads.
Digital marketing is not what it was a decade ago. Now, TikTok, eCommerce, and artificial intelligence (among other things) are all the rage. But as is the case for most trends, you can expect these (or parts of these) to change in 2023.
For digital marketers gearing up to advertise in the new year, below are a few trends you’ll want to keep an eye out for.
In 2021, Generation Z made up 40% of all eCommerce buyers. If healthy sales are what you’re after, this demographic is who you want to target. Gen Zers have impressive purchasing power, accounting for $143 billion in eCommerce sales in the past year.
Expanding your presence onto platforms like TikTok can reach more Gen Z buyers. In addition, you can provide the interactive and imaginative shopping experience they seek. Remember, Gen Z buyers don’t want to feel like they’re being sold to—instead, appealing to their values is a more effective way to attract this market.
Influencer marketing is nothing new, but its approaches are shifting in tone. Influencers are no longer the “superficial” online salespeople they were depicted as. Influencers are taking on a more aspirational approach to selling, focusing on a value-based and experiential online presence.
Long gone are the days of perfectly curated feeds and “aesthetics.” Today’s generation prefers relatable and legitimate sources and micro-influencers.
Spend time nailing your genre and finding ways to connect with younger audiences.
Catering to the average post-lockdown consumer can be jarring for smaller businesses with brick-and-mortar locations. Now is the best time to do so if you haven’t yet dabbled in eCommerce platforms.
While older customer segments may prefer traditional shopping methods, garnering newer, younger leads may pose a unique challenge if you lack an online presence.
Keeping your brand top-of-mind means being where people can find you easiest—online.
You’ll never find a shortage of static imagery online. Whether stumbling upon Google ads or Instagram marketing, static imagery is everywhere. So, how do you stand out amongst the crowd?
Audio-visual technology is an excellent way to keep potential leads impressed, engaged, and enticed. However, as customer expectations heighten, your efforts need to keep up.
Apply newer technologies wherever your business can afford them. Immersive websites and interactive ads are no longer a nice-to-have—they’re a staple. The good news is that creator-friendly sites are everywhere: you can produce unique graphics and interactive website elements without making a minor dent in your budget.
As the Metaverse continues to expand, so do the opportunities for gamification. By gamifying your content, you unlock opportunities to connect with younger consumers who require more engaging and somewhat competitive content.
In 2022, the global games and service market was worth a whopping $188 billion, pushing eCommerce entities to create virtual spaces for consumers to meet, converse, and shop.
Now, thanks to Web3, digital marketers can discover even more opportunities to connect like-minded buyers and encourage more sales.
Video marketing continues to dominate digital spaces and is a long-term trend that shows no signs of slowing. As Gen Z shoppers’ attention spans shorten, translating data into interactive and bite-sized pieces of content is imperative to keeping them engaged.
However, developing robust video campaigns can be challenging for startups with minimal resources. Fortunately, there are simple fixes.
Producing videos requires specialized skills, time, and money. Automation is the way to go if you need more of the resources mentioned above. You can produce higher-quality videos through automation software and a standardized process.
While far from its ability to replace human content creators, AI-based software has developed an uncanny knack for producing natural-sounding content. Consider AI tools a much-needed helping hand.
You can use this software for research, idea generation, and refining existing content. In addition, AI can automate your content creation process, saving time and money in the long run.
Developing a foolproof digital marketing strategy is one thing, but staying on top of ever-changing trends is more complex. Below are a few tips for keeping up with shifts in the marketing industry.
Marketing experts are an excellent knowledge source for budding advertisers. Thanks to digital spaces like LinkedIn, you’ll find them everywhere.
When you create a business profile, follow like-minded thought leaders who can lend their two cents. In the same thread, offer something unique—mutually beneficial business relationships are often the most fruitful ones.
Social media isn’t just user-friendly for new marketers—it’s also highly accessible. Use your business’ Facebook and Instagram feeds to note existing and upcoming trends.
Keep an eye out for details like copy points, visual elements, and the overall tone of each post. In addition, survey your discover pages and follow trending hashtags.
Follow business mentions to find out what customers think about your brand. If something needs changing, you’ll know right away.
As the tug-of-war between short and long-form content continues, one element of online blogging remains the same—the need to read. Whether short or long, meaningful blog content is just as valuable to consumers as it was before.
Subscribing to popular digital marketing blogs can keep you in the loop with best practices, industry advice, and cutting-edge techniques.
You never know how far a specialized marketing course will take you. While seemingly frivolous, you can’t underestimate the wealth of information a class can provide.
You can add to your pool of online trends, pad your digital marketing strategy with new techniques, and connect with other industry experts. Not to mention, publishing a digital marketing certificate on your website creates trust between buyers and sellers.
Google Alerts is a little-known gem digital marketers use to receive pings regarding industry-related trends. You can easily specify topics related to your niche and get notifications directly to your email.
Filter results like social media marketing, blogging, machine learning, artificial intelligence, and more according to location, demographics, and other relevant details.
If you don’t have time to sit down and read, why not tune into an industry podcast on the go? Shows like the PPC Rockstars Podcast, Local SEO Tactics, and Neil Patel’s Marketing School can provide unique insights anywhere you are—as long as you have your headphones on!
Trends are always changing, but you don’t need to risk falling behind. By keeping your digital marketing strategy flexible and adaptable, you can improvise accordingly and stay ahead of the game.
Are you looking for specialists who can ensure success for your digital marketing campaign? Contact our experts at Igloo today. We have ample experience in marketing for all industries, whether a small business or bustling enterprise.
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