To increase the number of students through online marketing
LEADING UNIVERSITY IN DUBAI
YEARS IN OPERATION:
Drafted a digital marketing strategy that included developing a new website, running paid ads (Google, Facebook, Instagram, SnapChat, TikTok), investing in SEO, social media marketing, activating a livechat, and marketing automation.
Executed the strategy for the content, website user interface and experience, paid ads look and feel, link building for SEO, and assets for the marketing automation.
Within 3 months, the new website was up and running, and all marketing campaigns’ assets were ready to launch.
By month 4, the client was receiving 10s of leads daily.
By month 5, the client got back the investment put on building the initial assets and marketing budget spent.
By month 6 onwards, the client was profitable, and achieving their set targets and KPIs.
By month 10, the client was ranking organically for the most competitive keywords on top of Page 1 of Google and Bing.
By month 20, the client was extremely profitable and ready to invest in building a second university in another city.
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