Digital Marketing Case Study

Objectives

To increase the sales through online marketing

Business: Online Fashion Shop in the UAE
Years in Operation: 3
Markets: UAE
Languages: English
Competition: High

Work Executed

  • Drafted and executed a digital marketing strategy that included designing and developing a brand new website, tested a variation of landing pages and ads to increase conversions, activated paid ads on Google Search, Google Display, and Google Shopping, Facebook, Instagram, and YouTube, activated marketing automation for email and sms, and activated web push notification.

Results

  • Within 4 months, the new website was live, and all marketing campaigns were activated.
  • By month 6, the client broke even.
  • By month 10, the client ROI was 9X of the total marketing investment.
  • By month 16, the client started preparing the launch of other countries.

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