Digital Marketing Case Study

Objectives

To increase the number of customers through online marketing

Business: Largest Entertainment Park in the GCC
Years in Operation: 7
Markets: UAE/ KSA/ Qatar/ Lebanon
Languages: English/ Arabic
Competition: Medium

Work Executed

  • Drafted and executed a digital marketing strategy that included revamping the website landing pages, tested a variation of landing pages to improve conversions, optimized the paid ads (Google, YouTube, Facebook, Instagram, and SnapChat), and optimized the retargeting via paid ads, and emails.

Results

  • Within 2 months, the new landing pages were live, and all marketing campaigns’ assets were ready to launch.
  • By month 2, the client was receiving 10s of leads daily.
  • By month 3, the client got back the investment put on building the initial assets and marketing budget spent.
  • By month 4 onwards, the client was making a profit.
  • By month 8, the ROI increased by 2X from month 4.
  • By month 12, the client’s ROI was 7X from the total marketing investment.

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