Digital Marketing Case Study

OBJECTIVES

To increase the number of customers through online marketing

BUSINESS: LARGEST ENTERTAINMENT PARK IN THE GCC

YEARS IN OPERATION: 7

MARKETS: UAE/ KSA/ QATAR/ LEBANON

LANGUAGES: ENGLISH/ ARABIC

COMPETITION: MEDIUM

WORK EXECUTED

Drafted and executed a digital marketing strategy that included revamping the website landing pages, tested a variation of landing pages to improve conversions, optimized the paid ads (Google, YouTube, Facebook, Instagram, and SnapChat), and optimized the retargeting via paid ads, and emails.

RESULTS

Within 2 months, the new landing pages were live, and all marketing campaigns’ assets were ready to launch.

By month 2, the client was receiving 10s of leads daily.

By month 3, the client got back the investment put on building the initial assets and marketing budget spent.

By month 4 onwards, the client was making a profit.

By month 8, the ROI increased by 2X from month 4.

By month 12, the client’s ROI was 7X from the total marketing investment.

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