Looking for a Digital Marketing Company in Dubai?
In our first meeting, we will tell you if we’re a good fit for you. If not, we’re more than happy to refer you to another agency that can meet your needs.
Transparency is key at Igloo—we are upfront with what we can provide, and we make sure that we can really help all the clients we work with.
We are an award-winning digital marketing agency in Dubai that specializes in digital marketing, website development, and branding. We have worked in the Middle East for the last 15 years, and we have seen success, running hundreds of digital marketing projects in Dubai and cities all over the world.
Our clients enjoy working with us because we provide results—that is, we make sure the work we do helps their bottom line.
If you are still searching for the right agency, check our guide to choosing your Digital Marketing Company in Dubai. It may help to come up with a list of questions to ask the agencies; this will guide your search and give you a better understanding of digital marketing in Dubai.
Some of our Digital Marketing Case Studies
How to choose a Digital Marketing Agency in Dubai?
Visit their website
At the very minimum, a digital marketing agency must have a website; they’re a digital company, after all. Examine how their website looks and functions: Is it aesthetically pleasing? Is it easy to navigate? Is the text well-written? Does it have pages about their services, customer reviews, awards, and press releases?
You should leave their website impressed. Otherwise, move along.
Read online reviews
See what others are saying about the SEO company on Google, Facebook, YouTube, listing sites, and forums. If they’re saying good things about the agency, great. If not, take it as a warning. If they’ve passed the website eye-test, look at what others say about them online. Do research about them on Google, Facebook, YouTube, listing sites, and forums. Negative reviews or no reviews at all should serve as a warning.
If you have friends or acquaintances who are fans or subscribers of their pages, ask them about the digital marketing agency. Personal accounts will help you a lot.
Check them out on LinkedIn
A quick search on LinkedIn will reveal if you have any professional connections with the digital marketing agency and its employees. It should also give you a better understanding about their company’s professional profile.
Again, if you see any common connections, reach out and ask them about the agency.
Visit them in person
Just because an agency is digital doesn’t mean you can skip in-person introductions. In fact, a face-to-face meeting is a great way to get a feel of the agency. It’s also an effective way to sniff out any red flags.
Pay a visit to their office and see them in action. There are times when you can sense if things just feel right.
Ask for their business license
Any digital marketing agency that operates in Dubai should have a trade license. If the agency you’re dealing with doesn’t have one, it should be a no-go.
Ask for their audited financial statement
Always make sure that the agency you’re dealing with is in good financial health. If they refuse to show their finances (after you sign an NDA, of course), take it as a sign that they’re not willing to be fully transparent with you.
Ask for their qualifications and certifications
A digital marketing agency should have the basic qualifications for the services it provides. For example, if they do search marketing, are they Google AdWords certified? Or if they do social media marketing, are they Facebook Blueprint certified?
Certifications aren’t the end all and be all of digital marketing, but they’re a good place to start.
See their work
Any agency worth its salt should let the work do the talking.
Ask to see their project portfolio. A seasoned agency should be able to show you at least thirty projects. Any less and you might be dealing with a beginner agency (nothing wrong with that, but having a proven track record definitely helps).
Meet your potential account manager
It isn’t only the agency you work with that matters, it’s also who they assign to you.
Request to meet your potential account manager and his boss. Ask them about their creative direction, management style, and how they resolve conflict. Treat the session as a job interview, which should be the case since you’re screening them for a job anyway.
Meet the CEO
Leadership will tell you a lot about the company’s direction and culture. Is the CEO someone who shares your values? Who believes in the same things your brand does? Does she/he have a strong sense of ownership and good work ethic?
If the answer to all those questions is yes, then that’s a major positive.
Speak with their clients
The best predictor of how they will handle your account is how they handled past accounts. Ask to speak to their clients so you can get a better idea of how they work.
Some useful things to ask their clients: Does the agency deliver as promised? Are they easy to work with? Do they respect deadlines? Are their campaigns helpful to the business?
If they’ve treated clients well in the past, you can be confident that they’ll do the same for you.
Start with a small project
There’s no telling how a digital marketing agency will work until you actually get on a project. But that doesn’t mean you can’t test them.
Hold off going all in and put them on a small project. If they do well, then you can put them on a bigger project. If not, then at least you didn’t waste too much time and money.
Make sure there is a reward-penalty system in place
It’s no secret that people work for the right incentives. For your partnership to be successful, it’s important that you place the right rewards and penalties in place if the digital marketing agency overdelivers or underdelivers.
Examples of incentives are bonuses for excellent performance and penalties for work submitted late. The most important part for you, being the client, is to ensure that the agency’s success metrics are tied to your business goals—their success should be your success.
Set these expectations from the beginning so the agency understands that helping you achieve your business goals also helps them.
Still wondering how to get into digital marketing and what digital marketing channels to explore?
Wondering which Digital Marketing channels you should invest in?
Your Digital Marketing Agency should have the answer!
The answer varies if you are a B2B or a B2C, if you are into retail or e-commerce, the time you’ve been in business, the niche you are in, the way your target market consumes their content, etc.
There are many strategies a business can follow; that includes organic or paid strategies, push or pull marketing strategies, influencer marketing, affiliate marketing and more.
If you aren’t sure which digital marketing agency in Dubai to talk to or which channels to invest in, have a word with few digital agencies and start with a test with one or more agencies.
Because we have successfully helped many businesses with their digital marketing strategies for over a decade, we are qualified to find out where you should best invest to get the highest returns.
What digital channels Igloo offers as a Digital Marketing Agency?
We are an award-winning digital marketing agency that proves 360-degree solutions through multiple services including pay per click advertising, SEO, social media marketing, web development, branding, influencer marketing, marketing automation, and more.
Click the links below to find out more about our services.
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As leader in our industry, communication, marketing and branding are important part of our day-to-day business. Brand awareness and positioning are of strategic importance and this is best left to experts.The Igloo team have assisted us with our social media activities, marketing and website solutions so far as well as working on special projects.
Romain Liot | Managing Director
I work in a company involved in the Medical industry. We initially reached out to Igloo for a few specific services, yet over time we have asked them to take on more and more, as we were clearly impressed by what they had to offer!
Not only has Igloo been extremely professional, they have also gone above and beyond what we initially expected from them, making an extra effort to cater to our individual needs.
I love the personal attention that Igloo gives to its clients, and am really happy with their services- hope that they can keep it up!
We were seeking a professional experienced Dubai based web developer that could re-design our website using a WordPress template. Igloo was recommended to us, and they did not disappoint. As leader in interior fit out solutions we needed a new website that showcased our interior projects, communicated our services and sustainability values – without compromising on the design and user experience. During development Igloo were very responsive to design suggestions and helped advise us on best options for enhancing the user experience. We are delighted with our new website and have already recommended their services.
Sally Jones | Marketing Manager
Based on my experience, Igloo is one of the best website designers and developers in the industry thanks to their professional team and top-notch service. The staff in Igloo has an in-depth knowledge of the services they provide, and they are able to demonstrate it by delivering outstanding results.I was impressed by their creativity and attention to detail every step of the way. They make sure they understand their clients’ needs, which is why I highly recommend Igloo to any business who needs a website.
Aksana Bazhdugova | General Manager
As the world’s leading talent development and transition company we at LHH|Gulf believe in working in collaboration, and building strong working relationships with our partners. We appreciate Igloo for their technical skill and support as well as their flexibility and commitment to getting to know our business. We have been encouraged to raise questions and through discussion Igloo have identified solutions to our needs. Igloos’ flexible and personable approach has supported us move forward and set measurable targets to monitor our progress. We are looking forward to continuing to work together and would recommend Igloo’s services to any business considering any of their services.
Karen Oliver | Managing DirectorSome of our clients
FAQs
Yes, we do. When digital marketing is done right, then an agency should be able to guarantee results.
We work with various industries including FMCG, E-Commerce, Real Estate, Automotive, Healthcare, Education, Law, Finance, and more.
Yes, we do. We also share a real-time report that our clients can access 24/7 through a link.
The answer varies from business to business, it’s better for some businesses to focus on push marketing like Social Media & Display Ads, and some on Search Ads and SEO.
Our team is based in Dubai, France, UK, US, Serbia, Poland, India, and Lebanon.
Both are good. It depends if you are looking for quick results or long-term. Google Ads can go live immediately and started generating sales, while SEO takes months to start generating you a good amount of traffic and sales. SEO traffic quality is usually more qualified as the users that know the difference normally don’t trust ads.
