Conversion Optimization Audit

Conversion Optimization Audit

Solving usability problems can be challenging for businesses with homegrown websites if you don’t know how users experience and navigate your site. While learning how your website functions from the inside out is critical, conducting comprehensive conversion and optimization audits will tell you everything you need to know.

At Igloo, we perform 360-degree assessments of your sales paths and determine what factors are keeping you from achieving the conversions you need.

Conversion Audits, Defined and Mastered

A conversion optimization audit uses data to determine a typical consumer journey on your website. By getting a comprehensive understanding of how visitors navigate through your site, we can help:

  • Clean up and correct data
  • Pinpoint areas of improvement
  • Provide insights into regional trends
  • Identify behavioral patterns by returning customers
  • Reduce risks when making business decisions
  • Uncover significant revenue growth opportunities


How We Run Our Conversion Optimization Audits

While there is no right way to perform a conversion audit, we take the following steps to determine what might be sabotaging your rates.

Know Your Site Objectives

For a conversion audit to make sense, you’ll have to set clear, measurable goals. For instance, you might ask yourself whether you want to lower your cart abandonment rate or increase your average order value.

If you have more than one primary objective, we help narrow them down according to priority.

Define Your Target Audience

Target audiences change, and it may not be your ideal customer transacting on your website. As such, we take the time to define who your target customers are—not who you want them to be.

By diving deep into your business’ insights and research, we identify your perfect customer.


A combination of qualitative and quantitative research is the key to successful findings. First, we’ll perform a technical review that enumerates:

  • Which web pages require the most optimization
  • Baseline metrics like how your website is performing according to traffic channels, landing pages, and other factors

After determining where your customers tend to click out of your page, qualitative data like tracking heatmaps or session recordings can tell you why.


With your identified qualitative and quantitative research, we can begin testing new elements on your website, paying particular attention to:

  • What increases the flow of visitors
  • What metrics will help determine success
  • What factors can best help you achieve specific metrics

By consistently conducting experiments, we are able to grow your website’s conversion rates in a way that is sustainable and effective.

Take the First Step in the Optimization Process

A conversion optimization audit is more helpful to your bottom line than you might anticipate. With our help, you can uncover your website’s most critical friction points and work towards a more seamless user experience and stunning website.

Book a free consultation with Igloo today if you think your website could use a diagnosis and much-needed makeover.



As the world’s leading talent development and transition company we at LHH|Gulf believe in working in collaboration, and building strong working relationships with our partners. We appreciate Igloo for their technical skill and support as well as their flexibility and commitment to getting to know our business. We have been encouraged to raise questions and through discussion Igloo have identified solutions to our needs. Igloos’ flexible and personable approach has supported us move forward and set measurable targets to monitor our progress. We are looking forward to continuing to work together and would recommend Igloo’s services to any business considering any of their services.

Karen Oliver | Managing Director

We were seeking a professional experienced Dubai based web developer that could re-design our website using a WordPress template. Igloo was recommended to us, and they did not disappoint. As leader in interior fit out solutions we needed a new website that showcased our interior projects, communicated our services and sustainability values – without compromising on the design and user experience. During development Igloo were very responsive to design suggestions and helped advise us on best options for enhancing the user experience. We are delighted with our new website and have already recommended their services.

Sally Jones | Marketing Manager

I work in a company involved in the Medical industry. We initially reached out to Igloo for a few specific services, yet over time we have asked them to take on more and more, as we were clearly impressed by what they had to offer!
Not only has Igloo been extremely professional, they have also gone above and beyond what we initially expected from them, making an extra effort to cater to our individual needs.
I love the personal attention that Igloo gives to its clients, and am really happy with their services- hope that they can keep it up!

Shehzeen Ahmad | Manager

Based on my experience, Igloo is one of the best website designers and developers in the industry thanks to their professional team and top-notch service. The staff in Igloo has an in-depth knowledge of the services they provide, and they are able to demonstrate it by delivering outstanding results.I was impressed by their creativity and attention to detail every step of the way. They make sure they understand their clients’ needs, which is why I highly recommend Igloo to any business who needs a website.

Aksana Bazhdugova | General Manager

As leader in our industry, communication, marketing and branding are important part of our day-to-day business. Brand awareness and positioning are of strategic importance and this is best left to experts.The Igloo team have assisted us with our social media activities, marketing and website solutions so far as well as working on special projects.

Romain Liot | Managing Director
High-Tech Marketing

Working with the latest technology we design.

Considered Design

We respond directly to a project’s objectives.

Creative Collaboration

We love working with people who embrace the design.

Impeccable Service

Great service is achieved through professionalism.

Understand situation

Working with the latest technology we design.


Do you guarantee results?

Yes, we do. When digital marketing is done right, then an agency should be able to guarantee results.

What industries do you work with?

We work with various industries including FMCG, E-Commerce, Real Estate, Automotive, Healthcare, Education, Law, Finance, and more.

Do you share monthly reports?

Yes, we do. We also share a real-time report that our clients can access 24/7 through a link.

Which digital marketing channels we should invest in?

The answer varies from business to business, it’s better for some businesses to focus on push marketing like Social Media & Display Ads, and some on Search Ads and SEO.

Where is your digital marketing team based?

Our team is based in Dubai, France, UK, US, Serbia, Poland, India, and Lebanon.

What is better SEO or Google Ads?

Both are good. It depends if you are looking for quick results or long-term. Google Ads can go live immediately and started generating sales, while SEO takes months to start generating you a good amount of traffic and sales. SEO traffic quality is usually more qualified as the users that know the difference normally don’t trust ads.


revolutionizing web development
Revolutionizing Web Development: How AI Makes Building Websites Easier in 2023

Social media
Is Social Media the Future of E-commerce?

building brand equity
Building Brand Equity in 2023: Sustainable Value Creation

Social Media Statistics and Usage in the UAE in 2023